AXIL Hearing Performance Supports 2021 Shooting Sports Showcase

Salt Lake City, UT (February 2021) – You’re invited! AXIL Hearing Performance will be sponsoring and attending the inaugural Shooting Sports Showcase at the Civilian Marksmanship Program’s Talladega Marksmanship Park in Talladega, Alabama on March 8th. POMA, SEOPA and NASGW have joined forces to host what will be a fantastic gathering of industry professionals to celebrate the successes of 2020 and collaborate during this in-person event to make 2021 even more impactful for our industry.  

This industry-only event is designed to give firearms representatives a day to showcase new products to members of the outdoor media, dealers, and wholesalers. As a valued communicator/influencer, we hope to see you there! 

AXIL Hearing Performance is excited to support this inaugural event, and would like to invite you to attend and stop by the booth to check out the latest hearing enhancement and protection products offered.

Will you be attending?



Register Here


The Shooting Sports Showcase is being hosted by POMA (Professional Outdoor Media Association), SEOPA (Southeastern Outdoor Press Association), and the NASGW (National Association of Sporting Goods Wholesalers). The event is open to official media covering the shooting, hunting, and outdoor sports only. If bringing crew, each member of your staff must complete a separate registration.

Registration Fees:

  • POMA and SEOPA members can register at no charge.
  • All others must pay a one-time fee of $200 per person, but as our industry partner, you can use Discount Code EXM21 to reduce the price from $200 to $95! This includes a one-year Associate membership in POMA and SEOPA. Your memberships become active upon completing the POMA Associate application form and are valid for one year from that date for POMA and through November 30, 2021, for SEOPA.

To learn more about the Shooting Sports Showcase, read the latest press release HERE.

Space is limited, and pre-registration is required. Click HERE to register.

Thank you for your consideration. We hope to see you soon!

About AXIL:

The AXIL organization is the passion-fueled product that evolved from a family legacy in helping people hear and enjoy the outdoors. Weston’s father, Robert Harris, entered the hearing aid industry in 1958 as one of the early pioneers in the industry. He was a traveling Hearing Specialist working throughout the rural western United States, providing hearing solutions to people from their own homes. 

Years later, Weston decided to carry on his father’s legacy by following in his footsteps into the hearing aid industry as a Hearing Specialist, and quickly became one of the leading innovators in the space. Fueled with a passion to help people protect and restore their hearing, Weston and Robert formed the Harris Hearing Group, which grew into a leading retail chain of hearing aid clinics allowing them to help hundreds of thousands of people across the U.S. and the world.

With Weston at the helm, the organization continued to improve the lives of people around the U.S., especially outdoorsmen. In 2000, they launched SportEAR which introduced the world’s first and only 100% digital technology hearing aid and hearing protection line. Giant leaps forward and new discoveries in hearing technology and protection fueled the evolution of SportEAR and prompted its rebrand as AXIL in 2012.


About Chevalier Advertising, Marketing & Public Relations:

Located in Lake Oswego, Oregon, Chevalier is a premier full-service advertising, marketing, e-commerce and public relations agency specializing in the marketing of outdoors, hunting, camping, overlanding, shooting and law enforcement products. Comprised of a passionate and diverse team of outdoorsmen and women, current and former military members, hunters, boaters, and golfers, Chevalier’s passion is the gateway to success for its partners. 


For more information, contact Chevalier Advertising, Marketing & Public Relations, Three Centerpointe Drive, Suite 200, Lake Oswego, OR 97035, 503-639-9190.