Belk® and Realtree Collaborate on New Ocean+Coast Apparel Line to Hit Shelves This September
COLUMBUS, Georgia, Sept. 8, 2020 — Belk’s outdoor private label Ocean+Coast (O+C) has joined forces with Realtree to launch an inspiring lineup of fashion-forward apparel and accessories that’s catered to those who appreciate the outdoor lifestyle. The line will be hitting shelves this September and will be sold exclusively at Belk stores and on belk.com.
The new O+C Realtree collection will feature tees, performance tops, outerwear, fleeces and accessories designed and produced by two of Realtree’s trusted licensed partners, Colosseum Outdoors and Grey Matter Concepts, which were selected for their experience in outdoor gear and their quality product designs.
“Not only are we excited to give our existing O+C customer something special with this new line, but we are thrilled to introduce the O+C brand to Realtree fanatics,” Nicholas Bettega, Belk Men’s Sportswear VP/DMM, said. “This collection is targeted toward anyone that just wants to wear comfortable and stylish outdoor wear — no hunting license or duck stamp required.”
The O+C brand was started in 2012 as a resort-wear line. In 2016,
the outdoor lifestyle was in high demand and the product shifted to focus on outfitting for fishing, hiking and swimming. Since then, the brand has grown exponentially and the assortment continues to evolve each season.
The Realtree x O+C collaboration is the latest progression of the brand.
“Southern fashion represents a way of life,” Bill Jordan, Realtree CEO and president, said. “Ocean + Coast and Realtree are two iconic brands that are engrained in the Southern lifestyle, and this line blends the best of both brands together seamlessly.”
Price per item ranges from $20-$80. Available in Big & Tall sizes.
Charlotte-based Belk, Inc., a privately owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family and giving back to the community. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com and through the mobile app. For over 130 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations and families when they need it most.
For more information visit https://newsroom.belk.com/.
Realtree is the world’s leading camouflage designer, marketer, and licensor with over 1,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there.