Big & J: DEER DIG IT™ Apple

Big & J: DEER DIG IT™ Apple

Serious whitetail hunters know the importance of scouting. Find the deer, and you’ll know where to focus your efforts come fall. The more time you spend upfront, the less you may need for hunting, but you can maximize scouting effectiveness and minimize effort by drawing in more deer to a specific area. Make them come to you rather than the other way around. By providing a powerful potion like Big & J’s DEER DIG IT™ that meets the whitetail’s nutritional needs, you’ll not only attract and hold more deer on the land you hunt, you can even promote new travel patterns that will put them where you want them.

Unlike other inert minerals, DEER DIG IT™ is a long-range mineral attractant that relies on the whitetail’s powerful sense of smell to draw them in and keep them coming back. DEER DIG IT™ releases a strong aroma that deer can smell a long way off. And thanks to a new DEER DIG IT™ Apple formulation – a natural favorite food for deer – they’ll smell it from even farther away.

By starting in the spring and summer and continuing into early fall, you give deer more time to locate attraction sites and even establish new core areas and travel patterns around them. Adding trail cameras allows you to scout with minimum intrusion into areas best left untraveled until hunting season.

The scent draws deer to DEER DIG IT™ Apple, but it’s the ingredients that keep them coming back. First, it’s an important sodium source, which deer need for cellular function and amino acid (building blocks of protein) transport. Deer have a healthy appetite for sodium and will consume it even if the body does not need it. DEER DIG IT™ Apple also features Big & J’s exclusive bio-available mineral pack containing trace minerals such as zinc, manganese and copper, which are often in short supply in nature. These trace minerals help with various physiological functions, not to mention antler growth. They also have higher absorption rates than traditional sulfate mineral sources, so they’re transported where the body needs them instead of being excreted as waste.  

DEER DIG IT™ Apple comes in liquid form and is made in the USA. It’s recommended you only refresh the product every 2-4 weeks. And don’t be surprised if you find that deer dig into the ground looking for more! Deer crave it, and therefore, they will Dig It!

The 1-gallon jug carries an MSRP of $10.99. For more information, visit

Big&J makes deer attractants and nutritional supplements to help produce a strong and healthy herd, with vital minerals and nutrients at double the concentration of other protein-based supplements. No artificial flavors or colors are used, and the products can be mixed with food in feeders, or in a direct ground application. Before using any deer attractant or feed, check and follow all local laws and regulations that apply.

For more information, please visit