Big & J Minerals: When it Turns Green


When it comes to attracting whitetail deer, it sometimes seems to be more art than science when hunters try something that doesn’t produce the desired effect. But deer are, in fact, creatures of habit, and once they find something they love, they will return again and again. If the attractant has actual nutritional value, so much the better – after all, the end goal is improving the health of the deer herd. And that’s where Big & J’s Mineral products come in.

Big & J mineral products are not just salt licks; they are fine-tuned formulas containing minerals whitetails crave, and they are long-range attractants that will reach out and draw deer in from long distances. Deer crave minerals most during spring and summer, so these are the best times to use mineral products. During the spring and summer, new fawns develop, are born and are nursed by does, and bucks are growing new racks. Here’s a rundown of Big & J Mineral products.

Big & J Legit® True Mineral has an intense apple aroma and flavor to attract deer and keep them coming back for more, giving your deer all of the essential minerals they need for optimal health, including a high dose of calcium and phosphorus (which is deficient in most natural habitat) for promoting antler growth. Legit® also includes trace minerals that are essential to reproductive function. Available in 5- and 15-pound packs of Smart Nuggets (which provide more consistent mineral content in each nugget).

Big & J HEADRUSH™ Bioavailable Mineral Attractant contains the powerful, long-range aroma of BB2™ and added salt, both of which are dearly loved by deer. This salt-based formula includes numerous essential trace minerals that are bioavailable, meaning the animal readily absorbs them rather than being eaten and excreted. These key minerals include zinc, copper, and cobalt – along with manganese and calcium, which are really needed for antler growth. Calcium is not readily available in the natural environment, so providing it to your whitetails as a mineral supplement can boost herd health. Available in 20-pound buckets.

Big & J DIG IT™ is such a powerful attractant that deer will dig for it – hence the name. When activated by water/rain, DIG IT™ releases vapors to attract deer from a distance. It’s a great source of sodium, which is needed for cellular function, including amino acid (building blocks of protein) transport – and a deer will crave sodium even if its body does not need it. Coupled with the Big & J bioavailable mineral pack containing zinc, manganese and copper, this formula is a clear winner. Bioavailability means these minerals can be readily absorbed into the deer’s body rather than simply traveling through its digestive system and wasted. Available as a powder and as a premixed liquid.

No matter which Big & J Mineral hunters choose, they can rest assured knowing they are using products designed to attract deer from long distance and keep them happy, all while providing them with valuable minerals the deer can readily absorb and use rather than simply eating and excreting them.

Big&J makes deer attractants and nutritional supplements to help produce a strong and healthy herd, with vital minerals and nutrients at double the concentration of other protein-based supplements. No artificial flavors or colors are used, and the products can be mixed with food in feeders, or in a direct ground application. Before using any deer attractant or feed, check and follow all local laws and regulations that apply.

For more information, please visit

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