Big&J®: Deer will Dig for DIG IT

Latest offerings in Big&J® line add long life and attraction to bait sites to keep deer coming back and lingering in favored locations.

Grand Island, NB (August 13, 2019) – Although the summer sun is high overhead and deer seasons are still a couple of months away, millions of dedicated deer hunters have already been busy preparing their properties for the coming season and scouting out the deer they hope to target on opening day. Lucky for them, Big&J®, the leader in developing quality wildlife attractants and nutritional supplements, has launched its latest product offering-DIG IT™ for deer. DIG IT™ is available in both liquid and powder form and can be used on its own or in conjunction with other Big&J® products to enhance the effectiveness of bait sites on a hunter’s land.

Both versions of DIG IT™ contain bioavailable trace minerals designed to be rapidly absorbed by feeding deer. This improves the overall nutritional health of all deer that feed on it and provides a boost to antler growth by bucks. What’s more, both liquid and powder formulas pack a powerful smell that travels a long way on breezes and thermals and will reel deer in from extreme distances. The smell is boosted, and strong vapors created when DIG IT™ comes in contact with water or rain. DIG IT™ is a great source of sodium, which enhances cell function, including amino acid transport. Amino acids are the critical building blocks for protein and the benefits it provides to the growth and health of all living organisms.

To get the most from bait sites and provide the optimum benefit to deer on your property, DIG IT™ should be used in spring and summer, and in states where the rut occurs late, even into early fall. While it works great on its own, DIG IT™ was designed to enhance and prolong the attraction quality and nutritional availability of bait sites where other Big&J® products such as the famed BB2, The Cube, To Die For or Deadly Dust are already being used.

With liquid DIG IT™, simply pour the product onto and around the bait site and work it into roughed up soil with a rake or heavy stick. Do the same with the powder version being careful not to allow winds to blow it over to spread out of an area. The powder version is also best for areas you want to access less. Worked into the soil, it lasts a long time. Place bait sites along well-traveled trails to reinforce travel patterns among deer and build a more predictable movement in areas you hunt.

“Pigs-Dig-It™ has proven quite effective at attracting hogs to a spot on a regular basis, helping hunters better evaluate the game and find more success on their properties. Deer DIG IT™ will do the same for deer hunters and works great when used in conjunction with our other attractants,” Big&J spokesperson Josh Kinser says. 

DIG IT™ is available in liquid form in 1-gallon jugs or powder form in 4.5-pound bags. Both retail for $9.99 each.

Big&J makes deer attractants and nutritional supplements to help produce a strong and healthy herd, with vital minerals and nutrients at double the concentration of other protein-based supplements. No artificial flavors or colors are used, and the products can be mixed with food in feeders, or in a direct ground application. Before using any deer attractant or feed, check and follow all local laws and regulations that apply.

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