Big&J®: Supercharge Your Feeders with Pour-It-On™


Corn is a popular choice for sportsmen running feeders to attract deer, but it falls short on nutrition. Big&J’s granular attractant will help draw more deer in through its nutritional benefits.

GRAND ISLAND, Neb. (Oct. 28, 2019) – Corn has always been a popular go-to for deer hunters looking to run feeders on their property or set up bait sites to attract deer to a particular stand. It’s easy to understand why. It’s readily available, it’s fairly inexpensive, and at the base level, it will attract deer. However, what if a hunter could make their feeders work even better for them, sure to draw in more deer, including the biggest bucks in the area? Using Big&J’s Pour-It-On™, they can.

Like Big&J’s popular BB2™ long-range attractant, Pour-It-On works to create a nutritional benefit and strong aroma that pulls deer in and keeps them in the area. BB2™ has a TDN (total digestible nutrition) level that is higher than most premium feeds. Pour-It-On™ takes nutritional value to a whole new cellular level. In addition to a high protein and fat profile, it is also enhanced with a protected form of first and second limiting amino acids, which are key building blocks of protein.

Sounds super scientific? It is. That’s how Big&J rolls.

Protected amino acids are better at making it through to the absorption stage of digestion for maximum biological potential. This translates to better nutrition for deer. Deer innately recognize which food sources are best for them in an area and tend to return to them again and again as long as they are available. Additionally, Pour-It-On™ is fortified with organic zinc, copper, magnesium and manganese, all of which provide enhanced biological benefits for deer and are absorbed more completely by the body than natural sources (often limited). This leads to improved body and antler growth.

Mixing Pour-It-On™ with corn not only improves its overall nutritional value and attractiveness to whitetails, but it also gives it a much stronger aroma. When placed in an area with good air circulation, it can attract deer from farther away than corn alone.

Best of all, Pour-It-On™ is simple to use. Just mix the granular attractant with corn at bait sites or when adding it to feeders or just as beneficial, forget the cost and hassle of corn altogether and pour it directly into feeders. Pour-It-On™ works as good by itself as it does when mixed with corn. The mix can be used any time of the year, however, it is a critical benefit to herd health during the post-rut and ensuing winter months when deer are in need of vital nutrition (on shorter supply in the wild at this time of year) in order to better survive the harsh winter weather.

“That’s the greatest thing about Pour-It-On. It greatly improves the value of corn when fed to deer, but also works great alone. It’s definitely a must for land-managing hunters concerned about providing optimal year-round nutrition to the deer on their property,” said Josh Kinser, Big&J® spokesperson.

Pour-It-On™ is available in 6-pound bags for $12.99, 20-pound bags for $19.99 and 40-pound bags for $36.99. 

To purchase online or find a retailer near you, please visit WWW.BIGANDJ.COM.

Big&J makes deer attractants and nutritional supplements to help produce a strong and healthy herd, with vital minerals and nutrients at double the concentration of other protein-based supplements. No artificial flavors or colors are used, and the products can be mixed with food in feeders, or in a direct ground application. Before using any deer attractant or feed, check and follow all local laws and regulations that apply.

For more information, please visit

WWW.BIGANDJ.COM