Blue Heron Communications Expands Staff

New Production and Traffic Manager Named

NORMAN, Okla. (April 11, 2019) – Today, Blue Heron Communications, a full-service, outdoor-specialty marketing agency, announces the hiring of Valarie Shaw as Production & Traffic Manager.

“We are excited to announce this addition to our staff in response to the continued growth we are seeing with existing and new clients,” said Daren Cole, managing general partner of Blue Heron Communications. “In addition, the marketing channels are becoming more diverse and demand new levels of expertise to maintain effectiveness. This expansion better positions us to predict the needs of the businesses we serve and deliver the best marketing and public relations results possible.”

Shaw earned a Bachelor of Arts in Criminology from the University of Oklahoma with emphasis in research. Her attention to detail makes her the perfect choice to maintain Blue Heron’s established procedures and standards for client support, and ensure all projects move through Blue Heron efficiently and maintain their critical schedules. Additionally, Shaw will be assisting in social media and steering in-house production. Shaw joined Blue Heron in February 2019.

About Blue Heron Communications

Blue Heron Communications is a full-service, outdoor-specialty marketing and public relations agency. Staffed by highly active, passionate outdoorsmen and women with lengthy lists of professional successes in a wealth of communication disciplines, Blue Heron is highly involved in the fishing, hunting, shooting, boating, camping, conservation, tactical and law enforcement industries. Established in 1987, Blue Heron’s clients include Ranger Boats, Benelli USA, Burris and Steiner Optics, Boone & Crockett Club and a host of other industry-leading outdoor companies and brands. To learn more, visit