Bonnier Events Names Suzuki Official Title Sponsor of the Outdoor Life Field & Stream Expo Series

INDIANAPOLIS, Ind. (January 17, 2019)— Bonnier Events has signed Suzuki Motor of America, Inc. (SMAI) to a multi-year partnership to serve as the title sponsor of the Outdoor Life Field & Stream Expo Series presented by Suzuki KingQuad. The five-event series kicks off this weekend at the Kentucky Expo Center in Louisville, January 18-20.

“We at Bonnier Events (Outdoor Life/Field & Stream Expos) are very excited to become partners with Suzuki on this multi-year agreement,” said Chris O’Hara, Vertical Outdoor Director. “As we continue to grow this brand and re-invent the Outdoor Show Experience, the new Suzuki KingQuad Tour will be an excellent addition to our newly re-branded Outdoor Life/Field & Stream Expos (formerly the Deer & Turkey Expos). The KingQuad has been a staple in the outdoor industry and the ATV of choice in the adventure genre for many years, and we are excited to be a part of their marketing plans for the future.”

“We are thrilled to partner with Bonnier Events at the Outdoor Life/Field & Stream Expos as it will spotlight the well-deserved KingQuad ATV,” said Kerry Graeber, Vice President MC/ATV Sales and Marketing. “Suzuki prides itself on being the inventor of the four-wheel ATV and we are excited to continue growing our ATV brand, expand our market, and educate a core demographic of consumers who are deeply rooted in the outdoor lifestyle that the KingQuad is a functional tool for them.”

Suzuki will feature its full line-up of 2019 KingQuad ATVs during the Expo’s five-event series, which which brings alive the pages and posts of Outdoor Lifeand Field & Stream for hunting, fishing, and outdoor enthusiasts. In addition to the KingQuad family of ATVs, select 2019 Suzuki off-road motorcycle and youth ATV models will also be on display at all Outdoor Life Field & Stream Expo Series events to increase awareness of Suzuki products and their valued outdoor capabilities.

Following the Expo’s season-opening event in Kentucky this weekend, the five-stop series will continue in Lansing, Michigan (March 8-10), Columbus, Ohio (March 15–17), Madison, Wisconsin (March 29-31) and Lakeland, Florida (July 26-28).

The Outdoor Life Field & Stream Expo presented by Suzuki KingQuad brings together top companies, outfitters, gear providers, equipment manufacturers, and the latest products for hunting, fishing and outdoor enthusiasts. Whether gearing up for their next hunt, a trip to the lake or an outdoor adventure, attendees will have the opportunity to shop as well as meet and greet with the most knowledgeable people in the industry.

Feature displays, educational seminars, archery, shooting ranges, trophy contests and a wide array of exhibits are among the highlights of the Expo Series.

For more information on the Outdoor Life Field & Stream Expo Series presented by Suzuki KingQuad, visit https://www.fieldandstreamexpo.com.

For more information on Suzuki’s full line of KingQuad ATV’s, visit http://www.suzukicycles.com/Product%20Lines/ATVs.aspx

For more information on Suzuki Motorcycles and Scooters, visit http://www.suzukicycles.com/Product%20Lines/Cycles.aspx.

About Outdoor Life Field & Stream Expo presented by Suzuki KingQuad
Located in the heartland of America, Outdoor Life Field & Stream Expo presented by KingQuad features new products and learning experiences for hunting, fishing and outdoor enthusiasts. Including everything from bow trials and archery trick shooting, to trophy deer and more. Outdoor Life Field & Stream Expos provide the unique opportunity to meet and learn from the most knowledgeable experts in the outdoors industry. The pages and posts ofOutdoor Living and Field & Stream truly come to life at the Expo.

About Suzuki
Suzuki Motor of America, Inc. (SMAI) distributes Motorcycles, ATVs, Scooters, Outboard Motors and Automotive Parts and Accessories via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit www.suzuki.com.