Renowned rifle and pistol magazine manufacturer C Products Defense (CPD) has engaged Chevalier Advertising to facilitate its next brand evolution. This partnership will help Florida-based and ISO 9001-2015 certified CPD increase consumer knowledge of its products.
In its new role as CPD’s agency of record, Chevalier Advertising will handle brand strategy, public relations, media buying, and creative directed towards the shooting, tactical, military, and law enforcement markets. This includes writing and distributing press releases.
CPD designs and manufactures millions of rugged and reliable rifle and pistol magazines from steel and aluminum. Unlike polymer magazines, CPD’s are not hydroscopic, resulting in increased residual strength without the temperature and humidity sensitivity of plastic magazines. The results have been consistent wins in military and law enforcement torture tests around the world.
“After spending the first seven years concentrating solely on production and design engineering every aspect of CPD magazines, we feel it is important for us to partner with a renowned marketing group like Chevalier to help us build the brand and give it nationwide exposure,” said Adel Jamil, President and CEO of C Products Defense.
“The entire CPD team has worked tirelessly to improve a crucial product, we look forward to coming alongside and helping develop national brand awareness,” said Aaron Lisech, Chevalier Advertising Account Executive. “We are excited to support them through their future growth and expansion.”
About C Products Defense:
At CPD® we design magazines to meet the specific demands of each discipline – combat, law enforcement and sport. We develop solutions to the challenges of our customers in each and every category. To meet the needs of today’s combat conditions we’ve developed a new stainless steel magazine. It outperforms the industry-standard mil-spec aluminum magazine in every test.