Celerant’s Cumulus Retail platform offers eCommerce with pre-loaded products and pre-built department structures with flexible options to customize
Staten Island, NY (January 17, 2019) – Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today announced that their powerful, yet simple, eCommerce platform, Cumulus eCommerce™ , now offers a pre-populated database of firearm products and accessories, and a pre-built website department structure, allowing firearm dealers to launch their website and start selling online immediately. In addition, Cumulus eCommerce offers flexible options allowing dealers to import products and drop ship through their distributors; customize their website; and add new pages on-the-fly in order to stand out from the competition.
Choose a custom or a pre-built website department structure
With Cumulus eCommerce, firearm dealers can choose to create their own, unique department structure, or take advantage of Celerant’s new pre-built structure to go-live in virtually no time. Custom department structures, which allows dealers to differentiate their website from other dealers, can be easily created within the Cumulus Admin by simply defining department names, and types within each department, along with SEO-friendly URLs. Dealers can then map their custom departments to their distributors with just a few clicks, which automatically associates and displays their distributor’s products in the designated place on their website, making it easier for customers to find the products they want.
Display products from multiple distributors simultaneously via ‘online data feeds’
Through Celerant’s vendor integrations, firearm dealers can easily display products from multiple distributors simultaneously, plus their own physical inventory– all in a centralized view; and prioritize which vendor’s products to sell first. Cumulus eCommerce can pull ‘data feeds’ from each distributor, consisting of product descriptions, images and available stock levels, and immediately display those products online in nearly real-time– giving the impression of an ‘endless aisle’ of inventory. Cumulus also offers the ability for dealers to optimize and make any changes to the data that comes from their distributors to further differentiate their website.
Leveraging Celerant’s growing list of firearm distributor integrations, dealers can choose which distributors they want to order from, including Sports South, RSR Group, Zanders, Lipsey’s, Davidson’s, Bill Hicks, United Sporting Companies, Kinsey’s, amongst others.
Set pricing rules, manage distributors and customize the site with ease
Cumulus eCommerce allows dealers to easily manage their pricing strategy, and offer promotions, coupons and loyalty programs. Pricing rules can be based on each distributor; specific categories, departments and pricing levels; a percentage increase; or a dollar amount over cost. In addition, distributors can be easily deactivated as needed by the dealer, and the distributor’s data can be easily changed while in edit mode on the dealer’s website.
With an easy-to-use drag-and-drop editing tool, dealers can make cosmetic changes to their website on-the-fly; change the order of their departments and how products are displayed; create product collections for their home page or new landing pages; and update specific product descriptions and images. Dealers can also click on any product to view which distributor it comes from, their real-time on-hand availability, and the cost for that product- all with just a few clicks, while in edit mode.
Drop ship orders through distributors and/or fulfill from your own stock
Dealers can prioritize which distributor’s products to sell online first, and/or choose to sell their own physical inventory on their website. Once an order is placed online, Celerant recognizes if the order should be sent to a distributor for drop shipping, or fulfilled by the dealer using the dealer’s own inventory. If the order is being drop shipped, the order is automatically sent to the specified distributor on behalf of the dealer. Customers can also purchase firearms online and complete the transaction at a local gun shop, using the integrated FFL Locator to have the firearm shipped and/or drop shipped to a participating FFL dealer.
At Celerant, it’s all about giving the dealers options. Our goal with this new online offering is to allow dealers to launch their eCommerce websites quickly and easily- leveraging their distributor’s data- while still differentiating themselves from their competitors and being unique in terms of Search Engine Optimization. We developed our new drag-and-drop editing tools with the mission of making website layout changes as easy as working in Microsoft Word. We think this is a true game-changer for the industry.- Zeke Hamdani, Director of Web Services and Assistant VP at Celerant Technology