Retailer Commitments Stronger than ever, halting online sales for the season
DKOTA Grizzly, a distinctly crafted Midwestern men’s lifestyle apparel brand, announces its Fall ’22 line and clean new brand look. DAKOTA Grizzly opened its Fall 2022 line for pre-bookings earlier than ever with 17 new styles and fabrics inviting its retailers to ‘Discover DKOTA’.
The St.Louis based Midwest Maker continues its steady growth with its core base of independent retailers, as it delivered over 99% of Fall 2021 pre-bookings and was even able to fill many in-season reorders.
“Our retailer’s stores were full and sell-throughs were strong,” said Rob Rosenblum, DKOTA Partner and Chief Brand Officer. “ To make this happen, we made the unprecedented decision to shut down e-commerce sales entirely during the supply chain crisis and we never looked back.”
It proved to be a great decision, because of the strong ‘21 sales, prebooks for 2022 are up significantly.
Ironically, DKOTA has had in place for 5 years a pioneering revenue sharing program whereby retailers share in e-commerce sales. “Normally at this time of year we would be sending store checks as part of our unique RSVP program,” Rosenblum explained, “we hope to resume the program next season if conditions ease.”
The Fall 21 line was the first to feature the fresh DKOTA Grizzly wordmark reiterated in the double K chevron. “Our customers had been referring to us using the DKOTA shorthand for years, and the pronunciation led to the trademarked spelling. There is something bold and expansive about the name DKOTA that goes beyond the proud independence of the iconic Grizzly.”
With this contemporary new icon come bold, rich colors, magnetic patterns and plaids, new mid layers, deep pile fleece and silky brushed knit weaves. Just as the name has gotten bolder, so too has the collection for Fall 22, you will see strong color executions in our outwear jackets, shirt jackets and flannels for 2022. Intense colors of maize, rich moss and vibrational plaids, Join us for a tour of some of our top picks for Fall 2022.
The Lucas Jacket is the perfect combination of weather protection and lightweight warmth. The tubular quilted mini ripstop is lined with richly colored , ombre striped fleece linings. Shell: Tubular Quilted Taffeta Water Resistant Tri-Blend Nylon/Polyester blend, Lining BrushedCotton Flannel, Sleeve Lining: Quilted Taffeta, 2 Pocket Front, Hidden Sleeve Pocket, Heavy duty Snap Closure, Interior Pocket. $98
The Dax features a five pocket Jacket, stretch weathered twill shell and pile lining move together in one of the most comfortable pieces DKOTA has ever designed.
Shell: Water Resistant Tri-Blend , 62% Cotton/35% Nylon/3% Spandex Body Lining: 100 % Polyester. Lined with Long Knot Sherpa, Sleeve Lining: Quilted Taffeta
6 Pocket Front, Hidden Sleeve Pocket, Coil Zipper Closure, Interior Pocket. $144
The Drager Features a quilted, waxed cotton shell jacket in two new leather shades expertly paired with our flannel lining patterns creating maximum retail impact.
Shell: Water Resistant Waxed Cotton Body Lining: Cotton Flannel Lining: Polyester Taffeta. Shell: Water Resistant Tri-Blend 62% Cotton/35% Nylon/3% Spandex Body Lining: 100 % Polyester Sleeve Lining: Quilted Taffeta. 6 Pocket Front, Hidden Sleeve Pocket, Heavy duty Snap Closure, Interior Pocket, Diamond Top Stitched Yokes, Blackened Embossed Snap Closure, 2 Interior Pockets. $144
TURKS Flannel – Psychedelic Bold!
DKOTA intentionally turned the TURKS’s plaid inside out and softly brushed it to bring out the blanket stripe undertones in this most unique, heavy weight flannel. Psychedelic bold plaid hits new wave! Microsuede trim and metal rimmed buttons complete this standout piece. Yarn Dyed Fine Brushed Cotton Flannel, Hidden Button Down Collar, faux leather Trim Embossed DKOTA Placket Finish, Box Pleat Back. $62
The Tobias in Maize, Moss, Burnt but all Bold! Some makers just don’t give much thought to linings, but DKOTA makes them special. Brilliant quilted ripstop colors line the inside of our new TOBIAS flannel shirt jack. It is outfitted with six pockets including a concealed zip bonus pocket. Shell: Bold BuffaloCotton Flannel, Lining: Bonded insulated quilting. Rolled and Raised Sleeve Seam, Slot Button Fly, Heavy Gauge Snap Closure
Interior Cap & Glove Pockets. $98
About DKOTA Grizzly
We are proud Midwest Makers, true to our roots, passionate about our craft, and proud to support and outfit Makers everywhere. We invite you to discover our distinctly crafted and richly detailed apparel honoring that spirit or rugged independence. Born of a 70-year lineage of St. Louis garment makers, DKOTA Grizzly offers men a rugged-casual alternative with a contemporary fit and attention to detail. DKOTA’s industry leading online revenue-sharing program is in its fourth year. Each January, the company’s RSVP program returns a check to qualifying retailers, allowing them participation in the company’s online revenue in recognition of mutual goals of brand building. Visit: Dkota Grizzly