Ducks Unlimited and YETI announce a 5-year strategic partnership
MEMPHIS, Tennessee – Sept. 5, 2018 – Ducks Unlimited and YETI announce a 5-year strategic partnership that launches Sept. 1. YETI is DU’s latest Proud Partner and their support will contribute greatly to waterfowl and wetlands conservation across North America.
Marketed as DU’s official cooler and drinkware provider, DU members can rest assured when they purchase YETI products they’re getting superior quality products and are contributing to a company that is passionate about supporting DU’s conservation mission and future of waterfowling.
“Ducks Unlimited’s mission statement is tightly aligned with YETI’s view on conservation and supporting outdoorsmen and women who are our key consumers and rely heavily on our products,” said Bill Neff, YETI’s director of marketing. “We’re very excited to launch this program with DU, and consumers can look forward to some collaborative retail promotions very soon.”
YETI’s partnership will consist of corporate sponsor support and includes continued funding of DU’s Gulf Coast Initiative as well as a strong media and marketing plan to further promote the new relationship.
“We could not be happier with YETI coming on board our corporate support platform,” said DU Chief Marketing Officer Steve Pacheco. “Their 5-year commitment speaks loudly and further proves they truly care about conservation, wetlands habitat and all associated wildlife.”
About Ducks Unlimited
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 14 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org.
Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit http://www.yeti.com.