DU Announces New Chief Marketing Officer

Steve Pacheco will lead DU’s corporate relations and brand marketing efforts

MEMPHIS, Tennessee – May 16, 2018 – Ducks Unlimited announces the hiring of Steve Pacheco as its new Chief Marketing Officer.

Pacheco, a Memphis native, has 30 years of experience in advertising and marketing, including more than 20 years with FedEx, where he was managing director of advertising and sponsorship marketing. Previously, Pacheco worked for International Paper and was a partner in a Memphis-based advertising and design agency.

“I believe Steve’s experience, creativity and leadership skills will be strong assets for Ducks Unlimited as we strive to increase awareness of our brand and grow corporate and public support for our wetlands and waterfowl mission,” said Ducks Unlimited CEO Dale Hall. “I am excited about DU’s future and all that Steve will help us accomplish in the coming years.”

Pacheco and his teams have produced more than a dozen Super Bowl commercials, as well as FedExCup, NFL and NASCAR advertising campaigns and won numerous national and international awards for integrated ad campaigns and television commercials.

In 2013, he was honored by both the American Advertising Federation and The Advertising Club of New York. He is a graduate of the University of Memphis. He and his wife, Debbie, have two sons.

Pacheco will begin his new role at Ducks Unlimited National Headquarters May 24.

“I am excited to be joining a world-class organization focused on a truly noble mission at an important time of growth for Ducks Unlimited,” Pacheco said. “DU is an incredibly motivated team of staff, volunteers, supporters and sponsors connected by great vision, outstanding leadership and backed by a powerful brand that means so much to so many.”

Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 14 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org.