New Consumer Survey Puts Easton Arrows in the Lead
Southwick Associates, the top market research firm for the outdoor recreation industry, just released a survey of more than 20,000 hunters and recreational shooters and found that Easton brand arrows lead the archery industry according to consumer preference and satisfaction. The online survey covered the HunterSurvey and ShooterSurvey consumer panels, and placed Easton as the premier arrow brand by consumers in 2017—the year for which the data was acquired.
Easton has been in the forefront of modern archery since 1922 and revolutionized arrow performance by pioneering aluminum, carbon, and hybrid A/C shaft technology. The USA manufacturer continues to produce the highest-quality, most precise arrows for hunting and target competition from its facilities in Salt Lake City, Utah and Monticello, Indiana.
For more information on Easton arrows and archery products and accessories, visit www.eastonarchery.com