F.A.B. is Keeping it Real with New Branding

Northbrook, IL (Jan. 16, 2019) – The new look for F.A.B. (formerly FAB Defense) is releasing alongside the major SHOT show event this month. The fresh branding for F.A.B. revolves around the Keeping it Real slogan, but the brand remains true to its roots with a major focus on heritage, quality, and advanced technology. 

As a family-owned business that is run by veterans, F.A.B. is continually pushing the limits of technology by creating more efficient, effective and comfortable performance tactical equipment. The brand and products are proven and used by the Israeli military and police forces. Swat teams and special forces around the world also utilize F.A.B. tactical equipment while benefiting from the highest level of performance and durability available.

Technology is a significant driver for the success of F.A.B., and the team is continuously pushing the limits through intensive Research and Development. The engineering and manufacturing are housed under the same roof, making it possible to maintain exceptional control over every single item made and put into circulation. It’s one of the many reasons F.A.B. products are so durable and reliable in the field.

SHOT Show is the biggest industry gathering of the year, and the entire venue is buzzing with new gear. F.A.B. is excited to reveal new products alongside the core offerings at USIQ booth 20136 in the ballroom gallery adjacent to the main floor showroom. The USIQ crew is comprised of multiple brands, including Helix 6 Precision, ISC, Silent Legion, Ulfhednar. This makes the booth an exciting place to experience a full range of tactical gear ranging from sights to stocks.

The entire show calendar is action-packed with non-stop seminars and special gatherings for law enforcement and other industry segments. The Gradus pistol grip, RAPS or Rapid Adjustable Precision Stock and the SPIKE bipod are major highlights at the booth this year. All will be available in multiple colors to customize for personal or department applications. Drop by the booth and Keep it Real with the F.A.B. team.

Since its inception, F.A.B. has been leading in development and manufacture of the highest quality, cutting-edge tactical equipment and weapon accessories for the State of Israel’s Military and Police. F.A.B. R&D department works in collaboration with Special Forces and SWAT teams worldwide to design creative, ability enhancing, no-nonsense solutions to the ongoing dynamic challenges met in the field.

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