Ketchum, ID (January 8, 2020) First Lite, a brand synonymous with premium gear, design innovation, and active conservation is pleased to introduce long time company veteran, Ross Copperman, as its new President. Most recently serving as VP Marketing and Sales for the brand, Copperman assumes the leadership role from founders Kenton Carruth and Scott Robinson as the company transitions under new ownership by MeatEater Inc.

A seasoned manager, Copperman has helped lead the brand’s substantial growth in both revenue and company footprint in his seven years with the business. With significant experience within e-commerce, sales management, operations and digital marketing, Ross is poised to lead the next chapter in First Lite’s evolution. His tenure is effective immediately.

“We’re thrilled to have Ross step into the President’s role and look forward to executing our shared vision for what the First Lite brand can achieve,” said Kevin Sloan, MeatEater CEO. “Ross and the experienced leadership team we have in place will ensure that we meet our business goals, continue to strengthen our burgeoning community and build upon the company’s leadership position within the industry.”

Copperman has over two decades of direct experience in the outdoor industry having served in sales, marketing and e-commerce rolls with Smith Sport Optics, as well as with the Sun Valley Chamber of Commerce prior to his time at First Lite. He will lead the team from First Lite’s Ketchum, Idaho headquarters and report directly to MeatEater CEO Kevin Sloan.

“Since the brand’s inception in 2007, First Lite has been committed to delivering only the finest in technical apparel to hunters and I’m honored to carry that charge forward,” said Copperman. “With the team, ownership, partners and friends we have moving forward, we’re in a great position to continue to build upon the tradition here at First Lite and deliver on our overarching brand promise of innovation, performance and helping our customers get the best out of their time outdoors.”

First Lite will spend much of the coming weeks on the road at consumer shows where they will be debuting an entirely new collection for 2020.  Events will include the Dallas Safari Club, Wild Sheep Foundation Sheep Show, Pacific Northwest Sportsmen’s Show, Western Hunting and Conservation Expo and the Great American Outdoor Show.  For more information visit

About First Lite

Born in the Rockies, at First Lite our mission is to create simple, proven, versatile gear that provides comfort and performance in any situation, while working to promote the pursuit of ethical hunting and stewardship. 

About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella and The Chernin Group. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content and experiences and provide unique apparel and equipment. MeatEater is based in Bozeman, MT.