First Lite Sponsors the National Deer Association Through “Camo for Conservation”

The National Deer Association (NDA) is pleased to welcome First Lite as its newest corporate sponsor and preferred apparel sponsor. Additionally, through their “Camo for Conservation” initiative, First Lite is committing a portion of all proceeds from sales of their new Specter whitetail camo pattern to NDA’s mission.

“First Lite is proud to launch Camo for Conservation and support North America’s leading whitetail organization and its critical work to ensure the future of whitetails and our deer hunting heritage,” said Ford Van Fossan, First Lite’s Conservation Manager.

“First Lite has shown great interest in supporting our deer and conservation mission,” said Nick Pinizzotto, NDA President and CEO. “Our partnership has evolved to a level that’s going to have a direct positive impact on deer and habitat, and we’re excited about what we can accomplish together in the coming years.”

First Lite strives to provide the best apparel for the hunter who demands nothing less, but the brand is about more than simply producing great gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who they are as an organization and an office full of folks who love to hunt. In addition to their Camo for Conservation Initiative, First Lite is also devoted to supporting NDA’s Field to Fork adult hunter recruitment program.

The original conservationists were hunters and for decades most of the funding for protecting wildlife and wild places in North America has come from sportsmen and women. First Lite’s new Camo for Conservation initiative continues this proud legacy. Learn more about Camo for Conservation at www.firstlite.com/c4c or by watching the YouTube video linked below.

About the National Deer Association
Formally launched on November 10, 2020, the National Deer Association is a non-profit deer conservation group that leads efforts to ensure the future of wild deer, wildlife habitat and hunting. Formed by combining the strengths of two long-serving, successful organizations, the National Deer Association has a combined 38 years of action that has changed deer management for the betterment of hunting and protected North America’s most vital and admired game species for future generations. Visit DeerAssociation.com or follow @deerassociation on Instagram, Twitter, Facebook and YouTube.

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