Peter Miller will be in Salt Life’s booth at ICAST in Orlando, July 10-13

COLUMBUS, GA (July 9, 2018) – Fishing legend and Emmy nominated TV host Peter Miller will sport Salt Life’s performance optics on his award-winning fishing programs “Bass 2 Billfish” on NBC Sports and “Uncharted Waters” on the Discovery Channel. Miller joins fellow Salt Life team members Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman and others who wear Salt Life sunglasses.

“I’ve been a long-time Salt Life team member and fan of the brand for its quality and durability,” Peter Miller said. “With my lifestyle, I need sunglasses that have the best visibility as well as comfort for long days on the water. Salt Life sunglasses fit the bill.”

Salt Life President Jeff Stillwell adds, “We designed our optics line with the latest technology and design features to ‘Sea Clearly.’ We’re proud that Salt Life sunglasses are the preferred choice for Peter Miller and many of the world’s best fishing pros.”

Each pair of proprietary lenses is hand assembled in Italy by master craftsmen and exceeds all industry quality standards for lenses. Premium grade polarizing film is permanently bonded within the lenses providing true color recognition, clarity and total UV protection. RI-PEL permanent protective hydrophobic coating creates a scratch resistant finish on each lens and allows clear vision in all conditions. Salt Life Optics are available in seven lens colors and multiple frame styles for men and women. View the full line at

This summer has seen tremendous growth for the Salt Life brand, which recently launched Salt Life Lager and a new ladies’ swimwear line, set to debut at the 36th Annual SwimShow scheduled for July 14-17 in Miami, Florida. Salt Life will return to ICAST July 10-13 at the Orange County Convention Center in Orlando, Florida, where the new product lines will be on display at Booth 3608. For more information, visit

About Peter Miller:

Peter Miller is a three-time World Sailfish Champion and nationally-renowned, two-time Emmy nominated television host. He is also a producer, spokesperson, philanthropist, professional angler and three-time world sailfish champion. Miller is most widely known for his seven Telly award-winning television show, “Bass 2 Billfish with Peter Miller,” which appears weekly on NBC Sports and the World Fishing Network. An expert fisherman by trade, his lifelong passion for the ocean has garnered him multiple awards and sponsorship deals with leading outdoor and lifestyle brands, as well as the opportunity to appear alongside various celebrities, including Arnold Schwarzenegger, Christian Slater, Pitbull, Kevin Hart, Patrick Dempsey, Lebron James and Ice Cube for philanthropic and promotional efforts.

About Salt Life:

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships ( The brand is visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events, the Netflix series “Bloodline,” and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores, including recently opened locations in Huntington Beach, California, Columbus, Georgia, and Daytona Beach, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia, and its distribution center was recently relocated to Fayetteville, North Carolina.

About Delta Apparel, Inc.:

Delta Apparel, Inc., along with its operating subsidiaries, M.J. Soffe, LLC, Salt Life, LLC and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at,, and The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,500 people worldwide. Additional information about the Company is available at