Firearm Owners love EOTECH’s battle-proven optics for the military, police, and consumers. And as a testament to its popularity, the Michigan-based optics manufacturer needed more space to keep pace with increased demand and an ever-growing product line.
EOTECH’s hunt for new locations led them to Traverse City and Plymouth. Ideally situated within Michigan’s regional technology and manufacturing hub, both cities offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTECH with open arms,” said Dean Loebig, EOTECH Chief Technical & Operations Officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.”
Late Summer, EOTECH’s new manufacturing facility was up and running at 2207 Traverse Field Road in Traverse City, MI. It features a state of the art 22,000 square foot building. The new headquarters, an impressive 67,000 square foot building located at 46900 Port St. Plymouth, MI, will be fully operational by the fourth quarter of 2021.
Headquartered in Ann Arbor, Michigan, EOTECH designs, manufactures, and markets the original Holographic Weapon Sight (HWS) and designs and distributes Vudu® rifle optics, thermal and night vision systems, and laser devices. The world’s tier-one professional’s trust EOTECH’s full line of professional-grade optics to deliver unparalleled speed, accuracy, and reliability. Since 1996, EOTECH Holographic Weapon Sights (HWS) have been designed, developed, and manufactured in the US. In 2016, EOTECH expanded its optics line by introducing the Vudu line of premium magnified optics designed to cater to the most sophisticated of users. Our exacting standards demand continued focus on product quality, not quantity, ensuring that the highest specifications are not only met but exceeded. Every optic manufactured is treated as if it will be the one that will face a life and death situation. When there are zero margins for error, there is only one clear choice – EOTECH.
For more information, please visit