Unique, Patriotic Human-Interest Series Will Debut on Outdoors.com, The New Premier Digital Content Destination for Outdoor Enthusiasts
April 24, 2018 (Atlanta, GA) — NFL Hall of Fame quarterback Brett Favre is well-known as a fierce competitor, avid outdoorsman, and staunch supporter of the men and women of America’s armed forces, making him the perfect choice to host a new video series showcasing military veterans—4Outdoors Featuring Dogs2DogTags. Title sponsored by national pet retailer, Petco, 4Outdoors Featuring Dogs2DogTags debuts today on Outdoors.com—the premier digital content destination for outdoor enthusiasts. Outdoors.com is part of a digital distribution platform, which includes more than 300 websites reaching those passionate about the outdoors.
Favre believes American veterans need more support when returning home from service, which is a main reason why he started 4Outdoors—to help people and organizations in need connect with the outdoors. Favre, Outdoors.com, and 4Outdoors recently partnered with Petco to produce the multi-part video series chronicling non-profit Dogs2DogTags and their mission of training and pairing rescue dogs with military veterans at no cost.
The powerful, 21-part series will launch on Outdoors.com—the definitive digital destination for those with an unbridled passion for mud, air, fields, water and mountains. Each six-minute episode will highlight the matching of a specially-selected and trained rescue dog with a veteran in need, including the process of how the dogs are trained and how the new teams are paired. Episodes will also showcase the duos enjoying their favorite outdoor activities, such as hunting, hiking and swimming.
“Dogs2DogTags is honored to be associated with Brett Favre, Petco, 4Outdoors, and Outdoors.com,” adds Jeff Edwards, CEO and Chairman of Dogs2DogTags. “Their support allows us to increase awareness of our organization, raise donations, and match more dogs with soldiers in need.”
In addition to being a digital destination for outdoor enthusiasts, Outdoors.com also consists of a content creation studio, digital distribution platform, and sales representation company that reaches almost 50 million people monthly.
Outdoors.com’s Emmy award-winning content creators will also feature other athletes, actors, musicians, and public figures as they spend time off the field, off the screen, out of the studio, and away from the office to enjoy the outdoors.
More Outdoors.com content will be announced in the near future.
Outdoors.com has assembled a unique set of assets to engage with over 50 million unique monthly outdoor enthusiasts in authentic and powerful ways. In addition to fishing, camping, hiking, boating, and power sports, Outdoors.com has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading commerce engines. Additionally, Outdoors.com has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies.
About Petco and the Petco Foundation
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that obsesses about delivering health and happy experiences for pets and the people who love them. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; digitally-delivered pet health advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.
Interviews available upon request