Introducing the Riton Optics all new 2020 Primal Series

Tucson, Arizona (January 15, 2020)- All new for 2020, Riton Optics is introducing a new line of optics complete with proprietary, high performance reticles and enhanced features all at the industry’s best value. The new line has been touted as the industry’s new, better way to buy optics, breaking from the normal confusion of abstract product designations with an intuitive buying guide.

As the World’s only Military and Law Enforcement Veteran Owned optics company, Riton Optics foundation was largely rooted in the tactical market. While their foundation began in the tactical realm, the founder of Riton discovered his true beginning in the outdoors as a young hunter.

Brady Speth, Founder and CEO remembers, “Growing up in a family of seven, we hunted to put food on the table and to sustain us. One of our fundamental goals at Riton has been to put quality optics in front of those who love the great sport and tradition of hunting, as well as those that live the same lifestyle that my family did.”

The all new Riton Optics Primal Series of optics is just that: a blend of high quality, affordable optics focused specifically on the needs of the hunter. The Riton Optics Primal Series includes a full line of HUNTING optics. From high performance riflescopes to magnesium alloy binoculars, the Primal Series of optics have been designed and built to meet all the demands of the hunter.

The Primal Series riflescopes include features such as capped, zero resettable turrets to ensure the end user will not lose zero in the field or on the move. Enhanced, low light coatings provide a clear picture in dawn and dusk hours, while integrated throw levers for quick adjustments. The reticles within the Primal Series riflescopes are designed for optimal field of view, while still providing indicators for hold overs and wind.

Every optic in the Primal Series is purged and sealed ensuring variation in temperature and environmental stressors will not affect the optic. These rugged built optics are 100% shockproof, waterproof and fog proof for a lifetime of optimal performance.

New for 2020, the Primal Series includes the following optics:

X1 Primal 3-9×40 Riflescope

X1 Primal 4-16×44 Riflescope

X3 Primal 3-15×44 Riflescope

X5 Primal 3-18×44 Riflescope

X7 Primal 1-8×28 Riflescope

X5 Primal 10×42 HD Binoculars

For more information on the Riton Optics Primal Series or the other new series for 2020, please see

About Riton Optics

Riton Optics is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that a customer’s hard-earned dollar should buy quality optics with the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson, Arizona and is backed by the Riton Promise Warranty which includes rapid new product replacement on all returns. For more information on Riton Optics and to SEE THE DIFFERENCE, visit