ITP introduces the new Versa Cross® all-terrain tire


Next-level versatility with performance and handling

Franklin, TN – October 1, 2018 – The Carlstar Group announced today the release of the new ITP branded Versa Cross tire. Designed to dominate on multiple surfaces, the Versa Cross 8-ply rated radial construction is compliant with DOT standards and proudly made in the USA.

“ITP is known for premium, purpose built tires, from recreational riding to competition. With the Versa Cross, we brought that same engineering focus to arguably our most versatile all-terrain tire yet,” says Rhett Turpin, Director of ITP Sales at The Carlstar Group. “The Versa Cross tire’s radial construction, channeled lugs, and “Tough Tread” rubber compound work in conjunction to provide unmatched traction on a variety of surfaces.”

Designed for high horsepower UTV and SxS vehicles, the Versa Cross tire maximizes performance with its ¾ inch lug depth for precision handling and control. Coming standard with a super-deep rim guard constructed to protect the rim lip on styled aftermarket wheels, the Versa Cross is ITP’s next-level all-terrain tire.

The Versa Cross tire is available in 30 inches with an MSRP of $223 and 32 inches with an MSRP of $236.

About ITP

Since 1982, ITP has been the world’s #1 ATV/UTV aftermarket tire and wheel source. The premier ITP products are developed utilizing an experienced staff of engineers, designers and technicians at its two American tire facilities in Clinton, Tennessee, and Jackson, Tennessee, to develop award-winning tire-and-wheel designs for virtually all ATVs and side-by-side vehicles. Numerous outlets distribute ITP tires across the United States and in more than 25 countries worldwide. ITP is a registered trademark of The Carlstar Group, LLC. For a free, full-color ITP catalog, call toll-free: 1-800-889-7367. Tech questions call: 1-909-390-1905. Visit: www.itptires.com

About The Carlstar Group

The Carlstar Group is headquartered in Franklin, Tennessee and is a global manufacturer of original equipment and aftermarket specialty tires and wheels for the agriculture, construction, outdoor power equipment, powersports, high-speed trailer and flat free/manual markets. The diverse portfolio of solutions are offered under several leading brands including Carlisle® tires and wheels, ITP® tires and wheels, as well as Cragar®, Black Rock® and Unique® wheels and Marastar® flat free and manual tires.