Tampa, USA, September 13, 2018. RUAG Ammotec USA has announced key leadership appointments to drive new strategic growth initiatives for the U.S. market. Paul Lemke has been named General Manager for RUAG Ammotec USA, Inc. and Daniel Yaich has been named Manufacturing Manager. RUAG Ammotec USA, Inc. sells, markets and distributes Norma, Geco, and Swiss P brand ammunition, components and related products in the U.S. and manufactures Geco and Inceptor brands of ammunition for sales within the U.S. and abroad. Additional sales and marketing announcements are forthcoming.
Lemke brings valuable industry experience to his new role, having held leadership positions for ammunition manufacturers. Lemke founded PolyCase Ammunition and most recently led the manufacture, marketing and selling of polymer-based Inceptor Ammunition both within the United States and abroad. Prior to transitioning into the shooting, hunting and outdoor industry. Paul enjoyed a long career in the U.S. Army from which he retired holding the rank of lieutenant colonel.
“The task that Paul assumes is clearly focused towards growing the sales and profitability of the Ammotec business in the U.S.,” said Sr. VP Hunting & Sporting of RUAG Ammotec GmbH Germany, Paul-Erik Toivo. “His background and proven leadership skills are a huge asset to the team. Our portfolio of brands and products is being refined and refocused for short and long term growth with U.S. customers and consumers under Paul’s guidance. He will lead efforts to bring our world-class products to new channels, markets and categories.”
Also recently announced is the appointment of Daniel Yaich as Manufacturing Manager of RUAG Ammotec USA, Inc. Dan has 24 years of experience in the ammunition industry -including positions in research and development, ballistic testing, manufacturing development, operations and management/oversight roles. He is also a lifetime recreational and competitive shooter.
“Dan brings a unique blend of experiences and knowledge to foster the growth and strength of our factory and supply chain needs.” said Lemke. “His involvement has already benefitted our throughput and capacity in Tampa. I look forward to Dan building on this momentum and establishing best-in-class processes and techniques throughout our organization and facilities. RUAG Ammotec USA, Inc. has a commitment to quality that is unmatched and that will only be more evident with Dan aboard the team.”
RUAG develops and markets internationally sought-after technology applications in the fields of aerospace, security and defence for use on land, in the air and in space. 57% of RUAG’s products and services are destined for the civil market and 43% for the military market. The Group is headquartered in Bern (Switzerland). It has production sites in Switzerland and in 13 other countries in Europe, the USA and Asia-Pacific. Around 8700 employees – of whom 430 are trainees – represent 48 nationalities and generate sales of some CHF 1.86 billion.
Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. not only introduces Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace, but also leverages European offerings known for precision, reliability and innovation and combines them with disruptive U.S. components, know-how and partnerships to manufacture and deliver world-class small arms ammunition solutions for use by sports shooters, law enforcers and warfighters in the United States and abroad. RUAG Ammotec markets commercial product offerings under the Norma, Geco, Swiss P and Inceptor brands.