Lasseter Tractor Co. Joins Quail Forever as First John Deere Dealership Partner for Habitat in the U.S.

Strengthening Cotton & Quail Partnership in SE for farm profitability & conservation

Moultrie, Ga. – Jan. 29, 2021 – Celebrating a first-of-its-kind collaboration in the United States, Lasseter Tractor Company has become the first John Deere Dealership Partner for Habitat in the nation to join the Sustainable Cotton & Quail Partnership. The new agreement sets the stage for Lasseter Integrated Solutions staff, Quail Forever precision ag specialists, Cotton Incorporated, and John Deere Operations Center precision technology to work jointly and assist farmers in profitability analyses while creating quality upland bird habitat.

Collaborating with farmers to conduct precision ag and conservation solutions in the state of Georgia, Quail Forever and Lasseter Tractor Company will help farmers be both profitable and successful in their operations. Utilizing precision agriculture technology – focusing on return-of-investment (ROI) at a sub-field scale – the partners will help define areas where conservation practices and alternative working lands opportunities are more profitable for producers than traditional row crops, helping to diversify farm income and provide cotton production and sustainability benefits over the long-term with a focus on quality quail habitat.

“We’re a firm believer in helping customers utilize their agricultural data to make informed financial decisions on the farm,” stated Judd Lasseter, CEO for Lasseter Tractor Company. “As part of this process, conservation solutions are found in certain parts of fields to help drive profitability. And if we can help add quail coveys and other environmental benefits to the farm while boosting bottom line profits, what an incredible storyline for producers to share.”

In addition to straightforward technical assistance for farmers, Lasseter Tractor Company customers will have the opportunity to learn about the impact of Quail Forever chapters, volunteers, and staff at each of the store’s seven locations. Information about the organization, membership opportunities, Quail Forever’s precision ag focus, and the John Deere rewards program – providing discounts to Quail Forever members on select models of new John Deere equipment including compact utility tractors – will be made available to consumers.

“The goals of Lasseter Tractor Company and Quail Forever’s precision agriculture program are one in the same – to help producers become more profitable and sustainable in their operations,” stated Chaz Holt, Georgia precision ag and conservation specialist for Quail Forever. “We’ve demonstrated time and again that conservation practices are absolutely a critical part of profitable farming operations, and we look forward to working directly with Lasseter Tractor Company and its customers to deliver this vision throughout Georgia’s defined quail focus areas.”

For more information about precision agriculture analyses in Georgia, contact Lasseter Tractor Company’s Integrated Solutions Manager or Quail Forever’s Precision Ag and Conservation Specialist:

Dusty Engel

Lasseter Tractor Company

Integrated Solutions Manager

(229) 921-2890

Chaz Holt

Quail Forever

Precision Ag and Conservation Specialist

(406) 425-3039

About Lasseter Tractor Company

Lasseter Tractor Company is a family-owned John Deere dealership offering the full line of John Deere products, parts, and service for agriculture, commercial and residential use. We invite you to call or visit us and see the difference at Lasseter Tractor Company. Our friendly staff is eager to help you with whatever you need. Lasseter Tractor Company’s service and parts departments are second to none with the best trained technicians in the industry and one of the largest parts inventory in the Southeast. When you need equipment, service, parts or just want to share a good story, stop by your nearest Lasseter Tractor location today — you’ll be glad you did!

About Sustainable Cotton & Quail Partnership

With funding support from Cotton Incorporated and the National Fish & Wildlife Foundation (NFWF) Conservation Partners Program, Quail Forever and agricultural industry allies are beginning a new precision agriculture planning partnership for cotton producers in the southern United States, with emphasis in Georgia.

The Sustainable Cotton & Quail Partnership program integrates agricultural economics, cutting edge geospatial technology, and wildlife conservation to deliver profitable producer outcomes with tangible environmental benefits.

About Quail Forever

Quail Forever is a leading organization dedicated to upland habitat conservation efforts for the United States’ native quail species. Since its creation in 2005, Quail Forever has conducted more than 15,000 habitat projects across the nation benefitting quail and other wildlife. Along with its affiliate organization Pheasants Forever, it has committed more than $900 million to improve more than 19 million acres of wildlife habitat. Quail Forever has more than 17,000 members and 180 local chapters across the country. Both Quail Forever and Pheasants Forever are part of Pheasants Forever, Inc., a 501(c)3 nonprofit.