A longstanding Leatherman favorite, The Signal is now available in three distinct colors allowing multipurpose users the ability to carry a tool that expresses their own personality through color and style.
Launched in 2015, The Signal was designed for outdoor preparedness. It came equipped with 19 implements including a Ferro Rod for starting emergency fires and a safety whistle along with well-known Leatherman implements including the iconic pliers, 420HC combo-knife and saw. Encouraging more people to be prepared for the unexpected, the brand is launching three new colorways to empower even more users than ever to carry a multipurpose tool.
“Life-saving gear doesn’t have to look so serious,” said Lucy Davis, Leatherman’s industrial designer who is responsible for the new Signal color updates. “We want a tool that showcases the owner’s personality, one that they want to show to their friends. The reality is that a multipurpose tool can be intimidating. By adding these fun colors, the Signal becomes more approachable and enables more people to save the day in style.”
We’ve assembled a toolkit full of assets to help enrich your story below. Additionally, we’d happy to schedule a phone interview with Lucy Davis if you’re looking to tell a more in-depth story behind Leatherman. We’d love to expand on the brand’s renewed vision of multipurpose and how we’re using colors to invite more consumers into the brand than ever.
ABOUT LUCY DAVIS
After graduating from Pratt Institute in 2016 with a major in Industrial Design and a minor in Sustainability, Lucy moved to Portland, Oregon, to join the Leatherman team. Within her role, Lucy works closely with the advanced development team and design engineers to ensure the brand is creating relevant products and colorways that will resonate with existing and future Leatherman fans.
Outside of work, Lucy is an avid climber and cyclist. The East Coast native can usually be found soaking in all the Pacific Northwest has to offer, including the rain.
Available in three all-new colorways
(Aqua | Cobalt | Grey)
Available in-store and on Leatherman.com
ABOUT LEATHERMAN TOOL GROUP INC.
Founded in 1983 by Tim Leatherman, Leatherman Tool Group is the world’s largest manufacturer of high quality multipurpose products which are sold in more than 80 countries. The Oregon-based company is built upon three principles: unwavering perseverance, ingenious design, and the ability to save the day. With a Leatherman in hand, people around the world have been enabled and empowered to solve problems, both big and small. The Leatherman factory and company headquarters are located the same building in Portland. It’s distribution center is less than 2 miles away, employing about 500 Oregonians. For more information visit our website or to learn more about the Leatherman story click here.