Expanding Reach in the Hunting Market
November 8, 2018 (Wilton, CT) – Media Lodge is excited to announce a new sales-driven partnership with HuntStand, the #1 Hunting and Land Management App in the world. With over 1,500,000 unique active users and millions of downloads, HuntStand adds hunting-category depth to Media Lodge’s roster of owned sites and network partners that comprise the GunUp Digital Network. Under the terms of the agreement, Media Lodge will be responsible for advertising and sponsorship sales for all HuntStand media properties, which include the app (available on Apple and Android), the website, and HuntStand’s email list of 750,000 subscribers.
To reach these hunting, shooting sports, camping, fishing, motor sports, and related active, outdoor audience segments, Media Lodge works with brand partners to create authentic content and custom marketing programs to support their brand campaigns and accomplish their defined goals. The resulting partnerships enable brands to create 1-to-1 consumer engagement through Media Lodge’s social media, email, video, display, and sponsored content offerings.
Media Lodge offers a targeted, authentic audience at scale, delivering the industry’s most engaged outdoor enthusiasts across a digital landscape that produces more than 40 million unique monthly web visitors across 300+ exclusive websites, and over 250 million impressions monthly across social media and email.
In addition to authoritative content from its Emmy Award-winning content creators, Media Lodge possesses unparalleled expertise in commerce and affinity marketing. Access to terabytes of consumer transactional data in the outdoors markets ensures Media Lodge reaches these enthusiasts at all stages of the purchase funnel, from awareness through purchase and loyalty.
“As Media Lodge expands deeper into hunting with original articles and video series, it is great to align ourselves with premiere partners like HuntStand. Together, HuntStand and Media Lodge provide valuable, authentic content and resources to a large, passionate user base of hunters,” said Jeff Siegel, Media Lodge CEO.
Media Lodge’s data-driven approach to content creation and distribution allows them to deliver millions of targeted views across video and interactive content, while providing detailed metrics that prove their consistent delivery of more viewers than many cable networks. Original shows such as The Good Fight, American Nomads, Finding Fearless (Two Seasons), Ruger’s American New Shooter Academy (Two Seasons), Ruger Range Drills (Two Seasons), New Gear and Guns (5 Seasons), Influencer interview Series, USA Shooting Presented by 4Outdoors, and Realtree’s Not Seen on TV Fishing Show are leading the charge.
“We are excited about our partnership with Media Lodge and know that they will represent our brand well. Their proven platform and large advertising network will add substantial value to our product while enabling us to concentrate fully on our core mapping technology,” said Lanford Holloway, TerraStride CEO. TerraStride is HuntStand’s parent company.
HuntStand is the most popular hunting and land management app in the United States and, with millions of users, is one of the most successful sports apps on the market. Packed with useful features, HuntStand allows users to build advanced custom maps, view parcel information and property boundaries throughout the country, use advanced measurement tools, view weather and solunar forecasts, collaborate with friends, order large scale ultra-high resolution prints of maps created on the HuntStand System, and share/edit maps among groups. HuntStand was named the “Best Hunting App” in the country by Outdoor Life Magazine and is a mainstay in the outdoor community.
About Media Lodge
Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.
For details on how Media Lodge can increase your brand’s visibility, enhance customer engagement, and drive revenues, please visit our website or give us a call today.
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