South Dakota — Melissa Bachman, hunter, conservationist and host of Sportsman Channel TV series Winchester Deadly Passion, is proud to announce her partnership with Midwest retailer Fleet Farm for 2019-2020. As part of the partnership, Bachman will actively promote Fleet Farm on her TV show and social channels as well appear at select store Grand Opening celebrations.
“I grew up just miles from a Fleet Farm in central Minnesota and my family visited it all the time for items needed for the house, vehicles, pets or hunts,” explained Bachman. “As a kid I loved their Toyland opening in the fall – and later as an adult, their outdoor selection is bar none. They have the brands I use, including Wildlife Research Center, DSG Clothing, Rage Broadheads, Winchester, Realtree brands and more.”
Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 42 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin.
“We are thrilled to welcome Melissa Bachman to the Fleet Farm family,” said Terry Brophey, Chief Marketing Officer for Fleet Farm. “Melissa’s love for hunting, the outdoors, family and fun are a perfect fit for our brand and we are proud to feature such a strong female role model for other aspiring hunters.”
Fleet Farm is expanding into Bachman’s area of South Dakota with their first store in Sioux Falls, slated to open in late May. Plans for a second South Dakota store are in the works for Rapid City in 2020.
“I am most excited about their new store coming to Sioux Falls, as it will serve a vast market of hunters and anglers in that corner of the state. And with their expanded grocery section, our family won’t need to shop anywhere else,” shared Bachman.
About Winchester Deadly Passion: Every good hunter needs a solid role model, and Melissa Bachman, host of Winchester Deadly Passion, fits that bill perfectly with a unique ability to share her love for hunting with passionate fans and viewers. Winchester Deadly Passion is 26 weeks of non-stop action and pure entertainment as Melissa travels the globe going head-to-head with everything from world-class red stag and thousand pound gators to Boone and Crocket whitetails and thunderous bull elk. With rifle, bow or shotgun in hand, Melissa’s fast-paced, in-the-moment hunting style will keep you on the edge of your seat, while her expertise and decades of experience give viewers useful tips and strategies they can use afield.
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