Columbia, MO, Tuesday, February 23, 2021 – The Board of Directors of MidwayUSA announced the promotion of Matt Fleming to CEO/President effective immediately. Matt joined MidwayUSA in 2001 as a Sales and Marketing Manager and was promoted to Vice President of Sales and Marketing in 2004. Matt was promoted again in 2009 to President. Since taking the reins as President, MidwayUSA has enjoyed tremendous growth, increasing Customers by 300% while also increasing Customer Satisfaction from 93% to 94%. Additionally, under his tenure as President, MidwayUSA received two consecutive Malcolm Baldrige National Quality Awards.
MidwayUSA Founder, current CEO and Chairman of the Board of Directors, Larry Potterfield relinquished his role as CEO, but will continue to serve as the Chairman of the Board of Directors and will work closely with Matt throughout his transition. “Matt Fleming has been an integral part of the growth of MidwayUSA over the past 20 years. His exceptional leadership qualities, attention to detail and focus on serving Customers make him the perfect choice to lead MidwayUSA into the future,” said Mr. Potterfield.
Although Fleming becomes the first non-family CEO in the Company’s history, MidwayUSA will continue to operate as a family owned business. “I have poured my heart and soul into MidwayUSA over the past 20 years. I couldn’t imagine another place where my personal values better align with the values of the Company,” said Matt Fleming. “The Potterfields are amazing people who genuinely care about the Shooting, Hunting, and Outdoor Sports Industry and the people who work for them. I am truly honored by this incredible opportunity and will do everything in my power to extend the wonderful legacy they have established.”
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 43 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.