WEST POINT, MS – Mossy Oak is proud to announce a multi-year partnership with Plano Synergy and its family of brands reaching across various hunting, fishing and outdoors categories beginning in 2019.
Plano Synergy manufactures products for hunters, anglers and outdoors men and women worldwide. If you hunt or fish, odds are you own a Plano Synergy product. Plano’s family of outdoor brands includes: Ameristep, Avian-X, Barnett, Bloodsport, Evolved, Frabill, Flextone, Halo, No Limit, Plano Molding, Tenzing, Wildgame Innovations and Zink.
Mossy Oak is joining forces with Plano Synergy, entering into a wide-reaching partnership with Plano Synergy’s heralded group of brands in the outdoors industry. The partnership encompasses Plano Synergy’s entire product line that includes archery, fishing, hunting, game cameras, blinds and more. No matter your outdoors pursuit, Plano Synergy’s family of brands has a product to meet those demands.
Plano has chosen to partner with the number one camo brand in the industry including the official camo of the QDMA, Break-Up Country®, NWTF’s official camo, Obsession®, the official pattern of B.A.S.S., Elements® Agua™, Shadow Grass Blades®, the official camo of Ducks Unlimited, original Bottomland® and other proprietary camouflage patterns from Mossy Oak, the Official Camo of Conservation.
“Plano Synergy is comprised of some of the most recognized, accessible brands in the outdoors space,” said Chris Paradise, Chief Sales Officer and Senior Vice President at Mossy Oak. “Mossy Oak is extremely proud to be awarded this position as the premier camo offering at Plano brands. We look forward to working together in this multi-year collaboration.”
“The outdoor tradition runs deep. We have Plano Synergy brands dating back 50-plus years, and that’s not something to take lightly. Aligning with an outdoor leader that’s weaving a similar legacy is important to us,” said David Dudick, Chief Executive Officer at Plano Synergy. “Our relationship with Mossy Oak has grown over the years, and we look forward to continued growth through this new partnership.”
In addition to this product partnership agreement, Mossy Oak and Plano Synergy will undertake extensive co-marketing efforts that include all digital, linear and social media for both Mossy Oak and Plano Synergy. This partnership will also leverage the new Mossy Oak GO video streaming service that offers completely free, uninterrupted programming via multiple streaming devices.
Plano Synergy is an official licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.