Mossy Oak Fishing Invests in Conservation by Partnering with CCA
Two organizations, both inspired to leave a lasting legacy of conservation, will now work together to support aquatic wildlife and their habitat. CCA is committed to ensuring the health and conservation of marine resources and anglers’ access to them. Combining the CCA mission with Mossy Oak’s mission to help people live their best life outdoors is the epitome of an effective partnership that will benefit the wildlife and the anglers.
“Through our journey as a company and my journey as an outdoorsman, we have always made the health of wildlife and their habitat the highest priorities in the lifestyle we live at Mossy Oak,” said Toxey Haas, founder and CEO of Mossy Oak. “We spend far more time and effort giving back to creation than we do taking from it. That’s what conservation is all about and that’s what the CCA is all about.”
As part of the partnership, Mossy Oak Fishing is also contributing to the Building Conservation Trust to provide vital funding to local, state and national fisheries, habitat conservation and restoration projects that achieve one or more of five key objectives: Restore degraded habitats; Create new habitats; Advance the science of coastal habitat and marine fisheries conservation; Foster habitat stewardship; and Educate coastal communities of the value of conservation.
“America’s anglers have a long history of giving back to the resources that we all cherish and we are so fortunate to have corporate partners like Mossy Oak who not only believe in that commitment, they work to support and enhance it,” said Patrick Murray, president of CCA National. “This partnership combines the best of private industry, public stewardship and our sporting tradition to enhance our coasts and we have no doubt it will help take the Building Conservation Trust to new heights.”
Mossy Oak launched its first fishing pattern, Elements Agua, at the ICAST show in July 2017. Since then, Elements Agua has been named the official pattern of B.A.S.S., Major League Fishing, and the Bass Pro Collegiate Bass Fishing Series. In addition, Mossy Oak Fishing is the title sponsor of the Bassmaster High School Tournament Series. In conjunction with the launch of Elements Agua, the Mossy Oak Fishing Team has continued to grow since the additions of Kevin VanDam (Team Leader), Jordan Lee, Ott DeFoe, Greg Hackney, Brandon Palaniuk, Bill Lowen, Gerald Swindle and Matt Lee.
Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association and Mack’s Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.