WEST POINT, MS – Mossy Oak, one of the most prominent brands in the outdoors industry, recently collaborated with vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, to offer a Mossy Oak collection of lifestyle wear from vineyard vines. The partnership will produce a special edition of clothing for those that feel most fulfilled when spending their time outdoors.
The all-new clothing collection will offer the popular camouflage and patterns that millions of hunters and anglers wear every day to pursue their outdoor passions with the ever-popular styles that have led vineyard vines to global recognition.
The initial product launch will offer vineyard vines’ signature pocket tees and hats, along with lifestyle accessories detailed with Mossy Oak’s camouflage and fishing patterns. The collection ranges in price from $12.00 to $52.00.
“When we moved to Martha’s Vineyard and started vineyard vines, our motivation was to be outside on the water, fishing, doing what we loved,” said Ian Murray, vineyard vines CEO & co-founder. Shep Murray, vineyard vines CEO and co-founder adds, “It is our hope that our collaboration with Mossy Oak, a brand passionate about the American outdoors, helps our customers reconnect with nature and foster their love of being outside. Afterall, when it comes to camo, no one does it quite like Mossy Oak.”
“Mossy Oak and vineyard vines are two established and well-known brands founded as a family business based on a great love for the outdoors,” said Chris Paradise, Chief Sales Officer, SVP, of Mossy Oak. “This new partnership is an expansion of the Mossy Oak brand into the premium apparel market with a company that has an eye for style and enjoyment in the outdoors. Mossy Oak offerings in the vineyard vines line is a collaboration we are proud to have and look forward to growing as partners.”
Find the Mossy Oak designs and more at vineyardvines.com.
vineyard vines is an official licensee of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of the NRA, B.A.S.S., MLF, Texas High School Bass Fishing Association, and Bass Pro’s Collegiate Bass Fishing Series.