National R3 Symposium Agenda Preview: Week 3

“Marketing & R3” and “Mobilizing Sportsmen in R3”

(Washington, D.C.) –This week, the Council to Advance Hunting and the Shooting Sports is pleased to bring the third and final preview highlighting different sessions on the agenda for the first-ever National R3 Symposium.

Last week, we highlighted the “Data & R3” section with presenters Rob Southwick and Mark Damian Duda, as well as the two work sessions titled “21st Century Business Practices” and “Elevating R3 Impact through Strategic Partnerships”.

The final preview focuses on the sessions of “Marketing & R3” and “Mobilizing Sportsmen in R3.” These are two of the key areas of focus for the entire R3 community and highlight areas of potential growth that may stem from this event in the coming months.

“Marketing & R3”

Patrick Finnegan, Vice President and Account Director, Swanson Russell

“Connecting with Consumers”

The R3 Symposium is welcoming a diverse representation from the outdoor community. Industry members, nonprofits and state and federal fish and wildlife agencies will all be present in the room during these critical conversations. The common denominator for all entities is the consumer that we each connect with. Whether selling a product, a membership to an organization or a license – we are engaging a large group of similar consumers.

Patrick Finnegan of Swanson Russell is going to highlight opportunities for audience members to build better connections with their consumers. He will focus on the customer experience and expanding relationships beyond just a sale. He share examples of how we can promote an outdoor lifestyle and connect with constituents to further engage them in outdoor recreation.

Patrick Finnegan has over 20 years of agency and marketing experience. He has lead the development and implementation of branding and strategic marketing efforts for leading outdoor brands including Gerber, Humminbird, Minn Kota, Nebraska Game & Parks Commission, G. Loomis, and Sig Sauer.

He is passionate about marketing and big brands and has proven experience in running accounts that produce highly creative work that is on strategy to build brands and deliver commercial success.

“Mobilizing Sportsmen in R3”

Andrew McKean, Verbose

“Celebrating the Workaday Sportsman”

“This section will touch on how to speak to and activate the unaffiliated hunter, target shooter, angler and boater” says Andrew McKean. “This is the person who finds access close to home, uses simple and effective gear, and isn’t affiliated with a specific species or conservation mission. They might not be the backcountry badass or the high-tech gear assassin, but they remain the backbone of citizen conservation in America and have been relatively neglected by the sporting press, outdoor industries, and even by agencies.”

Andrew will offer his insights on why this group of outdoor participants is so central to the R3 effort, and how we can better meet their needs and celebrate their participation. McKean served as editor-in-chief of Outdoor Life until earlier this year, and has worked as a freelance outdoor writer, a conservation educator in Montana’s Fish, Wildlife & Parks Department, and a newspaper reporter and editor. He lives in eastern Montana.

For more information on registration, sponsorship, or to view the agenda of the National R3 Symposium, please visit:

Purpose: Ensure support for and active participation in hunting and the shooting sports for future generations.

Vision: America where hunting and the shooting sports are an integral part of mainstream culture and where hunters and shooters are widely recognized as premiere conservation contributors.

Mission: Facilitate the promotion and growth of hunting and the shooting sports and the education of the public on the contributions that hunters and shooters make towards wildlife conservation.