Lavonia, GA, U.S. – (April 5, 2018) Nightforce® Optics, leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes, and accessories, today announced the addition of three new sales hires structured to increase support for independent dealers and international accounts. Joining the Nightforce sales team are Edwin Purcell, as Senior International Account Manager; Dan Esquinas, as Senior Account Manager; and Brian Biltoft, as Account Manager.
“After celebrating our twentieth anniversary in 2017, the Nightforce family continues our evolution by expanding our sales team with several key hires,” said Nightforce Director of Sales and Marketing, Gordon Myers. “These newly created positions reinforce our steadfast commitment to customer service and efficiency. Each member of the team brings unique experiences to Nightforce. I’m confident they’ll drive growth while also delivering exceptional value to our partners,” said Myers.
Edwin Purcell, Senior International Account Manager
Edwin Purcell joins the Georgia office as Senior International Account Manager to expand business and support global distribution. With eight years of sales experience, Edwin most recently was the National Commercial Sales Manager for Blue Force Gear, Inc., a manufacturer of firearms accessories and tactical gear, where he executed sales strategies across multiple markets and drove significant growth.
Purcell comes to Nightforce with a solid background in sales and management and has experience with the military, commercial, retail, law enforcement, and involvement with trade shows. “With his extensive capability in global business development initiatives, we look forward to his assistance with expanding our international markets and reaching more shooting enthusiasts,” said Myers.
A native of Savannah, Georgia Purcell is a graduate of Georgia Southern University.
Dan Esquinas, Senior Account Manager
Dan Esquinas joins the Georgia-based sales team as Senior Account Manager. Focused on account management, and specializing in independent dealer sales, Esquinas will be instrumental in facilitating strong business relationships and establishing communication with staff, customers, and industry partners for Nightforce Optics.
Well versed in sales and account management, Esquinas has supported a variety of shooting industry employers that include War Sport Manufacturing, and AcuSport Corporation. In addition, he has managerial experience in national semi-trailer sales companies. “Dan’s combined experience in manufacturing and distribution also means he has a broad perspective when addressing the variety of issues our customers face,” said Myers.
Originally from the Columbus Ohio area, Esquinas is a graduate of the Ohio State University.
Bryan Biltoft, Account Manager
Bryan Biltoft joins the Nightforce sales office in Georgia as a new Account Manager. Intended to facilitate growing sales demands, Biltoft is responsible for driving revenue and growing the customer base through the strategic management of key accounts. “We’re excited to welcome Bryan to our team,” said Myers. “His reputation for taking ownership of his customers and providing innovative solutions delivers an added layer of customer service to Nightforce’s already robust sales force.”
Most recently, Biltoft was self-employed as an independent sales and marketing professional where he focused on intellectual property and patent acquisitions. Prior to that, he was a Territory Manager for Telvent DTN where he managed major accounts and was involved in proprietary technology for marketing, advertising and agribusiness management. He has also worked for Scheels Sports as an Ammunition and Premium Firearms Specialty Shop Manager.
Biltoft is a graduate of the University of Nebraska, and is from Oak, NE.
According to Myers, “Nightforce’s momentum will continue to be invigorated by people who bring diverse experience to our industry. Just as important, our new lineup brings enthusiasm and perseverance to the Nightforce brand.”
As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.
Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.