Plano Adds Brian Latimer to Team of Tournament-Winning Pros

Grand Prairie, TX (September 19, 2019) If winning an FLW tournament has anything to do with paying your dues, Brian Latimer has a receipt paid in full.

Latimer worked his way through the FLW ranks fishing the T-H Marine Bass League (BFL) circuit and Costa FLW Series and survived some difficult years, all the while learning his trade and gathering knowledge. In 2018, the Belton, South Carolina pro hit pay dirt with his FLW win on Lake Seminole. To say the win was a relief was an understatement.

“It was a big deal,” shared Latimer. “It was a huge confidence builder, especially after only fishing the FLW tournaments for four years. There are guys who’ve been fishing the circuit for thirty years and have never won a tournament.” The win was the culmination of a tournament career that began when Latimer was a second grader and fished his first tournament with his Dad.

Latimer stressed that he had to do whatever he could to make it through the lean years. “You guide, work odd jobs, do seminars, whatever it takes to pay the bills.” A $100,000 paycheck has a way of making the sacrifices all worth it.

Being kind of a newbie on the tournament circuit, Latimer said he doesn’t have a favorite tournament destination yet. “I don’t get too romantic about tournament destinations. Each event is at a new location for me, so that’s my current favorite.” Latimer admitted smallmouth venues take a little getting used to. “Smallmouth locations are a little difficult because I’m not used to fishing those kinds of places.” When asked what he meant, he joked, “Like when you’re fishing a crankbait, you’re just throwing it out into the middle of nowhere!”

Every bass angler has strengths and weaknesses. Latimer considers his go-to techniques to be flippin’, pitchin’ and crankin’. “Those are two or three techniques that will catch bass all around the country,” he said.

Few people know how difficult the life a tournament angler can be, but Latimer and his family take it in stride. “I think it’s worth dispelling the myth that you need to be a single guy who roams around the country like a nomad. I know everyone isn’t in the same situation, but personally, I wouldn’t want to try to be a pro angler and not have kids or a family,” shared Latimer. “There’s a lot of conversation about responsibility where it has a negative connotation, but having kids and a family has been the best thing for me.”

To learn more about Brian Latimer’s tournament exploits, successes and his signature line of products, check out his YouTube Channel.

It’s no coincidence successful, ultra-competitive anglers like Brian Latimer trust brands like Plano and Frabill to ensure they stay on top of their game. Plano tackle bags and customizable storage provide unmatched access to baits and lures that are key to Brian Latimer’s success. Frabill Nets allow for quick secure catches and store out of the way for a long run to the next spot. Plano re-invented tackle storage in 1952 and that innovative spirit continues through the advanced styling and technology of our fishing gear today with the help of anglers like Brian Latimer.

“BLat and I had the chance to fish together last year at a writer event. From the minute I stepped onto his boat I knew he was a great spokesperson for his sponsors, a quality angler and simply fun to be around.” stated Chris Russell, Marketing Manager for Plano Synergy Fishing. “His boat was totally clean and organized, plus already full of Plano storage boxes. We are very selective on what anglers become part of our team. I knew right away Brian was a great fit for our brands.”

Plano is excited and proud to have Brian Latimer join our accomplished team of bass fishing professionals.

PLANO FISHING IS PROUD TO BE THE GO-TO FOR OUTDOOR STORAGE SOLUTIONS WITH MORE THAN 65 YEARS OF HISTORY TO BACK IT UP. Since 1952, when Warren “Pete” Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there’s a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, “It’s what my dad always used.” We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION.

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