Plano and Frabill Fishing Selects Source Outdoor Group as Agency of Record

Plano, IL (May 7, 2018) Plano Fishing, the industry leading tackle storage and fishing accessories company, is pleased to announce that they have retained Source Outdoor Group as their media consulting and public relations agency of record.

“We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group,” stated Chris Russell, Marketing Manager for Plano Fishing and Frabill. “We feel that this partnership is exactly what our company needs to continue growing in a competitive marketplace. Source Outdoor Group is a progressive agency that will help us tackle the changing needs of our brands and grow our digital outreach with fresh, creative ideas.”

Source Outdoor Group will be tasked with media planning and outreach, digital publicity tactics, content placement, and strategic marketing for the both Plano Fishing and Frabill. This partnership will allow Source Outdoor Group to help communicate to both consumer and trade partners the marketing initiatives for these industry leading brands.

“We couldn’t be more thrilled about our new partnership with Plano Fishing and Frabill,” said Aaron McCaleb, of Source Outdoor Group. “We’ve had a longstanding relationship with Plano Synergy and are proud to be selected to grow in our new role with them. Both Plano Fishing and Frabill are recognized as true pioneers in both fresh and saltwater fishing, and we look forward to helping them continue to grow and expand that reputation.”

Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company’s market-leading brands include Ameristep Hunting Products, Avian-X, Barnett Outdoors, Bloodsport, Evolved Harvest & Habitats, Flextone Game Calls, Frabill, Halo Optics, No Limit Archery, Plano, Tenzing Outdoors, Wildgame Innovations and Zink Calls. For more than a half-century, Plano Synergy brands and products inspire people to engage in outdoor pursuits throughout the world.

For more information, please visit

WWW.PLANOSYNERGY.COM