Plano Molding Partners with Spawn Ideas for Creative Strategy

Plano Molding Partners with Spawn Ideas for Creative Strategy

Plano, Ill. (Feb. 8, 2019) – Plano, the manufacturer of the most trusted storage solutions for anglers for over 65 years is partnering up with Spawn Ideas, the 2017, 2018 AdAge small agency of the year.

Plano has exciting new projects in the works for 2019, 2020 and brought the innovative thinkers at Spawn on board to develop exciting marketing materials for the upcoming years. Plano and Spawn began their working relationship in the fall of 2018.

Spawn Ideas is an employee-owned advertising agency that specializes in brand strategy and comprehensive, consumer-driven campaigns, using keen insights to inspire bold approach and creative marketing solutions that add long-term value to their clients’ businesses.

Spawn will be a full-service creative shop for Plano, providing key creative elements to their 2019 brand advertising campaigns. Team members from both the Colorado and Alaska offices will be involved working on the Plano business. With a team of 6-10 members, Spawn will target a wide range of audiences through creative design for advertising, marketing, and sales.

“The Spawn team is talented, energetic, and very personable to work with. Their office is loaded with people who love the outdoors and understand what our industry is all about,” said Chris Russell, Plano Synergy Fishing Marketing Manager. Spawn did an impressive job at looking at our current business,” he added. “Bringing new fresh ideas and infusing those new ideas with what the Plano brand stands for.”

“We couldn’t be more excited to have a chance to work on a brand like Plano, long-time leaders in their industry,” said Spawn President and CEO Karen King. “It’s clear that both our team and theirs thrive on ideas, so we’re looking forward to a great collaboration that will lead to strong business outcomes for Plano.”

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PLANO FISHING IS PROUD TO BE THE GO-TO FOR OUTDOOR STORAGE SOLUTIONS WITH MORE THAN 65 YEARS OF HISTORY TO BACK IT UP. Since 1952, when Warren “Pete” Henning returned from a Florida fishing trip with the desire to improve the tackle box, Plano has become the standard in modern tackle boxes and storage solutions. Over the next 65 years, the Plano brand has found its way into the hearts and hands of four generations. Today, there’s a four in five chance that if you own a tackle box, it was made by Plano. There are many reasons consumers faithfully choose Plano, including quality, durability and innovation, but our favorite is, “It’s what my dad always used.” We take care of you by taking care of your gear. Thank you for trusting us to PROTECT YOUR PASSION.

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