Plano Synergy Expands Partnership with Source Outdoor Group

Grand Prairie, TX (May 15, 2018) Plano Synergy is pleased to announce Source Outdoor Group as its core-endemic communications agency for all hunting brands.

“We believe this expanded partnership with Source Outdoor Group will help our brands continue to be industry leaders in this competitive marketplace,” stated Pete Angle, Vice President of Marketing for Plano Synergy. “As Plano Synergy’s integrated marketing partner, Source Outdoor Group will be charged to translate the company’s business strategies for our hunting brands into a communications program that drives results, regardless of discipline.”

This partnership will allow Source Outdoor Group to help communicate to both consumer and trade partners the marketing initiatives for these industry leading brands by leveraging media planning and outreach, digital publicity tactics, content placement, and strategic marketing for these brands. Source Outdoor Group will provide these key services for Plano Synergy’s hunting brands including: Ameristep, Avian-X, Barnett, Evolved Harvest & Habitats, Flextone, Halo Optics, No Limit Archery, Plano Molding, Tenzing, Wildgame Innovations, and Zink.

“We are extremely excited to be working with Plano Synergy and its brands through this new partnership,” said Aaron McCaleb, of Source Outdoor Group. “In our newly expanded role, we look forward to contributing to these iconic brands as they continue to lead their categories in meaningful marketing, content and communications strategies.”

Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company’s market-leading brands include Ameristep, Avian-X, Barnett, Bloodsport, Evolved Harvest & Habitats, Flextone, Frabill, Halo Optics, No Limit Archery, Plano Molding, Tenzing, Wildgame Innovations and Zink Calls. For more than a half-century, Plano Synergy brands and products have been inspiring people to engage in outdoor pursuits throughout the world.

For more information, please visit WWW.PLANOSYNERGY.COM