Popticals selects The Media Group to manage its Public Relations efforts

(ST. LOUIS, MO) – April 26, 2018 – Popticals, maker of compact performance eyewear, announced today that they’ve selected The Media Group, a communications firm based out of Chicago, Illinois to handle public relations efforts for its innovative line of sunglasses for the fishing market.


Entrepreneur and Popticals founder David Porter saw a problem: sports sunglasses have no easy and safe way to be carried around when not in use. The cases wrap-around sunglasses come with are too bulky, and without a case, they often end up broken or lost. So David did what he does best and invented a solution: a design that allowed wrap-around sunglasses to compact down to a small size.

Popticals was founded with a spirit for innovation and adventure. They build portable, premium sports sunglasses that provide high-performance eyewear when you need them, and a convenient, safe way to store them when you don’t. With industry-leading NYDEFnylon lenses manufactured for Popticals by Carl Zeiss Vision, Popticals offer the same clarity as glass lenses while remaining 18% lighter than polycarbonate lenses used in most other sunglasses.

At the heart of their patented design is the FL2 Micro-Rail System®. Built into the frames, the FL2 Micro-Rail System’s® track and stainless steel components allow the lenses to slide in parallel to each other for compact storage. The glasses then fit inside a small, durable case that keeps them safe when not in use. This gives Popticals their unique portability while offering premium sports performance.

For more information on Popticals visit www.Popticals.com.

About The Media Group
The Media Group started in 1996, working with a small group of clients, and has now become one of the most effective and highly respected PR/Communications Firms in the golf industry. The Media Group offers a wide range of services including strategic planning, public relations, direct marketing, special events coordination and trade show planning. Their objective is to build Brand Equity and increase Brand Name Awareness through editorial placements in print publications as well as other outlets like television, radio and the Internet.

For more information on The Media Group, visit their website at www.TheMediaGroupInc.com.

Media members interested in receiving samples from Popticals for an editorial review should contact Joe Wieczorek (joe@themediagroupinc.com) of The Media Group, (847) 956-9090.