Glenwood, AL – Nielsen analytics for the recently completed first quarter of 2018 illustrate a winning performance for Pursuit Channel in primetime and on weekends. The report confirmed that Pursuit content, which is created by one of the world’s most notable lineups in outdoor broadcasting, outpaced expectations as a perpetual viewership machine, one capable of incrementally growing audiences during notoriously weak periods of outdoor television usage.
With destination programming from the likes of Jimmy Houston Outdoors, Final Draw, The High Road with Keith Warren and American Airgunner, Pursuit Channel maintained a very solid 0.05 CVG AA%* throughout the quarter during weekday primetime (8:00 p.m. to 11:00 p.m.).
Weekend primetime (8:00 p.m. to 11:00 p.m.) schedules led by Drake’s Migration Nation, The Zone, Mossy Oak Country Roots and Winchester and Drury’s Natural Born helped spike America’s favorite outdoor network to a 0.07 CVG AA% during the same period.
“High-quality outdoor entertainment, plus a big, expanding universe and Nielsen analytics continue to collectively run out in front as one of the very best values across the entire spectrum of outdoor media,” said Pursuit CEO Rusty Faulk. “Day in and day out, week after week, this network provides best-in-class bang for buck.”
“Pursuit knocked it out of the park with a 0.08 CVG AA% to end the weekend daytime category (9:00 a.m. to 4:00 p.m.) of the quarter,” said Greg Sugg of Moose Media. “But that our weekends are also so well received is really no surprise. Flyrod Chronicles, Louisiana Outdoor Adventures TV, Sporting Dog Adventures, Destination: Baja Sur… education, conservation, down home fun makes us the weekend go-to destination for millions of family oriented hunters, fishers and shooters.”
Pursuit showcases some of the best outdoor television in the world, including: Gus Congemi’s Live the Wildlife; Just Killin’ Time; Jimmy Houston Outdoors; Brush Country Monsters, Trailing the Hunter’s Moon; Ducks Unlimited Television; Deer and Deer Hunting, Destination Whitetail, Land of Whitetails and Modern Shooter; Canadian Whitetail TV; Drake’s Migration Nation; The High Road with Keith Warren; Americana Outdoors; Deer Gear TV; Yamaha’s Whitetail Diaries; The Bear Whisperer; Cabela’s Fisherman’s Handbook and Ranger Boats’ IFA Redfish Tour; the Collegiate Bass Series and Texas Team Trail; Turkey Call and Save the Habitat. Save the Hunt.; Gamekeepers of Mossy Oak and Mossy Oak Country Roots; Wallhanger TV; Winchester and Drury’s Natural Born; American Airgunner; Freedom Fighters; Military Collector’s TV, Professional Shooting Clay Association; Doug Koenig’s Championship Season; Reaper Outdoors; The American Way; Love of the Hunt; Shoot Straight with Chad Shearer; Open Season; The Best of the West; On the Water with Hank Parker; Ultimate Outdoors with Wayne Pearson; Sporting Dog Adventures; Majesty Outdoors; Jason Peterson into the Wild; Trigger Time; Where in the World is Colorado Buck; Higdon Outdoors TV; The Grind Waterfowl TV; Bob Redfern’s Outdoor Magazine; Trophy Hunter TV and Blue Collar Adventures.
Pursuit Channel, www.pursuitchannel.com, a leader in high-definition delivery, is active on DIRECTV HD (604 PRST), AT&T HD (1644), DISH Network (393 PRST), Fios by Verizon (818) and Centurylink Prism (1677). Mobile and desktop enthusiasts will find the network digitally at www.pursuituptv.com.
MOOSE Media (www.moosemedia.com) represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel. MOOSE is also a content producer of original television and digital video features for such clients as Ducks Unlimited and GameKeepers of Mossy Oak.