Revolutionary Cabela’s Instinct™ Clothing Line Makes Its Return, Featuring the NEW TrueTimber® VSX Camo Pattern

INMAN, S.C. – October 27, 2020 – Cabela’s is delivering world-class performance for the most dedicated and devoted hunters in the world, bringing back its revolutionary Instinct clothing line, featuring the debut of TrueTimber’s new VSX camo pattern.

The Instinct technical camo system covers hunters from the base layer to the outer shell and each layer in between. This iconic brand, a longtime favorite of hunters across North America, is making its return exclusively at Bass Pro Shops and Cabela’s, and online at and

The return of the world’s foremost technical camo system, the Instinct line is built for the most serious hunters who require the highest performance gear on the market. The inner layers wick sweat and bring three levels of optimized warmth. Middle layers deliver superior 3M Thinsulate insulation keeping users warm and comfortable no matter how low temperatures drop. Tough outerwear that is rugged and quiet with watertight integrity keeps hunters unheard, dry and ready for the next adventure no matter the forecast.

The high-performance design mixed with unmatched quality and construction ensures Instinct clothing can withstand any environment in even the most hardcore hunting scenarios. It guarantees hunters of all skill levels the very best in next-level performance and protection, and will be a favorite for sportsmen for generations to come. Matched with the superior concealment of TrueTimber’s revolutionary and incredibly versatile VSX camo, it makes the Instinct lineup a must-have for every hunting season.

VSX was designed using our micro and macro schematics technology, making this pattern just as effective from the top of the highest mountain terrains to the wide-open prairies and southern woodland thickets. The strategic non-directional shapes and texturization use lights and darks working together to break up the human outlines at close and long distances. The colors are made up of natural grays, browns and greens found across all outdoor environments and seasons, making this pattern extremely diverse and virtually invisible to any game users might be pursuing.

“We are really excited to see this product line launch and get to see VSX in action,” said TrueTimber CEO Rusty Sellars. “We have produced some of the most versatile, well-rounded and realistic camo patterns on the market, and VSX is really taking that idea to the next level. Users will be able to take this pattern coast to coast, in every season and have no problem blending in and we love seeing it debuted on the powerful Instinct lineup this fall.”

To learn more about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit