Like many firearms-related companies, Riton Optics has experienced its share of blocked advertising efforts from mainstream digital advertising platforms. As the company diversifies its efforts and looks for new ways to reach firearms enthusiasts, it’s chosen to partner with social media and activity tracking app, GoWild.
“Beyond simply allowing firearms and gun accessory companies to advertise, GoWild offered Riton Optics some marketing tactics we haven’t seen elsewhere,” said Calley Carpenter, Director of Marketing. “We’ll be able to reach tens of thousands of active hunters and firearms enthusiasts, and we’re excited to see what evolves for the two brands as we both evolve our young companies.”
Riton Optics was founded in Arizona in 2013 by a Law Enforcement and Military Veteran, Brady Speth, and his wife, Carrie Speth. The Veteran and family-owned business focuses on bringing quality and affordability to the optics industry. GoWild’s capabilities in niche, data-driven marketing was at the core of the appeal for the research-focused Riton team.
“We created GoWild because, as hunters and firearms enthusiasts ourselves, we saw passionate and misunderstood people being rejected from mainstream social platforms and realized that wasn’t going to slow down,” said GoWild Cofounder, CEO, Brad Luttrell. “What started as bullying of individuals has turned into a barricade for an entire industry. We’re excited to show Riton Optics that we’re not just a welcoming app for this community, we can deliver more targeted conversions and richer analytics.”
Riton Optics will utilize GoWild’s platform for marketing and analytics for the remainder of 2019.
About Riton Optics
Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world, founded on the premise that customers should be able to buy quality optics and have the industry’s best service at every price point. Riton is passionate about offering high quality optics at the industry’s most competitive prices, and always putting the customer first. Every Riton optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton Promise Warranty which includes rapid product replacement on all returns. For more information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com.
GoWild is an activity-based social platform for outdoor enthusiasts. The app is free and available for Android, iOS and Garmin, and at downloadgowild.com. GoWild has worked with brands like Garmin, Dead Down Wind, First Lite, Outdoor Access and National Wild Turkey Federation.