RMEF Names Riza Lesser as New Managing Director of Marketing

MISSOULA, Mont. — The Rocky Mountain Elk Foundation is pleased to announce Riza Lesser as the new managing director of marketing, effective February 26, 2021.

“I am honored to be joining the Rocky Mountain Elk Foundation team. I truly believe they are the most respected wildlife conservation organization in the country,” said Lesser. “As a hunter myself, I have seen their efforts in supporting elk, elk habitat and protecting our hunting heritage.”

Lesser comes to RMEF from a successful career with Leupold & Stevens Inc. producing the world’s best performance hunting and shooting optics. She brings extensive experience building programs, working with industry partners and collaborating with conservation groups.

“The Leupold brand has long been synonymous with optics excellence. But the remarkable efforts lead by Bruce Pettet, Riza and others at Leupold over the past few years are second to none,” said Steve Decker, RMEF chief revenue officer. “Riza has a vast knowledge of the outdoor industry and a strong passion for elk, hunting and conservation. We are thrilled to have her join us.”

RMEF announced Leupold as its official optics partner in May 2020, although the two enjoy a relationship dating back more than 35 years.

About the Rocky Mountain Elk Foundation:
Founded more than 36 years ago, fueled by hunters and a membership of more than 231,000 strong, RMEF has conserved more than 8.1 million acres for elk and other wildlife. RMEF also works to open and improve public access, fund and advocate for science-based resource management, and ensure the future of America’s hunting heritage. Discover why “Hunting Is Conservation™” at rmef.org or 800-CALL ELK.