RMEF Unveils Updated Brand


MISSOULA, Mont.—The Rocky Mountain Elk Foundation unveiled a sleeker, modernized brand, its first such adjustment in more than 10 years.

Slight changes include a tweaked version of the organization’s historic bull elk profile by placing bolder emphasis on its head and antlers, removing RMEF from within the icon and updating the font style, thus better reflecting the corporate brand. The colors are also adjusted from red to a RMEF blue.

“The RMEF brand is an iconic staple throughout the conservation world,” said Steve Decker, RMEF vice president of Marketing. “This refinement is an effort to modernize that brand while paying respect to the more than 35 years of conservation work enabled by our volunteers, members, partners and other supporters.” 

RMEF collaborated with Shine United to make the revision. The new branding will be phased-in across the entire RMEF spectrum including retail, marketing, field operations and other materials as well as its digital properties including a soon-to-be-revamped website, social media platforms, email outreach and other tools.

The mission of the Rocky Mountain Elk Foundation is to ensure the future of elk, other wildlife their habitat and our hunting heritage. Riding a wave of a decade straight of record membership growth, RMEF has approximately 235,000 members, including 12,000 volunteers, and more than 500 chapters in 49 states.

RMEF and its partners completed more than 12,000 conservation and hunting heritage outreach projects that protected or enhanced more than 7.5 million acres of prime elk habitat with a combined value of more than $1.1 billion. Additionally, RMEF opened or improved access to 1.2 million acres of land. The organization also assisted with the successful reintroduction of elk onto their historic range in seven states and one Canadian province.

About the Rocky Mountain Elk Foundation:
Founded 35 years ago, fueled by hunters and a membership of nearly 235,000 strong, RMEF has conserved more than 7.5 million acres for elk and other wildlife. RMEF also works to open and improve public access, fund and advocate for science-based resource management, and ensure the future of America’s hunting heritage. Discover why “Hunting Is Conservation™” at rmef.org, elknetwork.com or 800-CALL ELK.