Rock River Arms Launches its “Load Up!” Promotion

Rock River Arms, one of the industry’s most respected name in Modern Sporting Rifles and pistols, is pleased to announce its “Load Up!” promotion. This limited time promotion celebrates manufacturing capacity and completed firearm stock which has largely stabilized following the unprecedented spike in firearm demand over the last 18 months—a surge complicated by pandemic-induced raw material and logistic challenges.

Beginning now through December 31,2021, retail purchasers of any new 5.56/.223 Rock River Arms rifle purchased from a retail dealer will be eligible for five free magazines ($80.00 value).

To redeem for the five RRA magazines, retail customers will need to submit their information to, where they will be required to upload a dated sales receipt showing purchase date and the firearm serial number for validation. Upon approval, the magazines will be shipped directly to the applying customer (allow 6 weeks for processing).

Rock River Arms built its reputation on manufacturing reliable and accurate rifles for defense professionals and law enforcement agencies across the country and has become the most trusted name in AR-15 style rifles for consumers looking for personal defense solutions, hunting rifles, and competition-grade firearms. With rifle manufacturing on track and social/economic uncertainties continuing to loom large, now is the time to take advantage of firearm availability and to cash in on the Rock River Arms Load Up! promotion.

* Low capacity magazines will be substituted where required by law. Note: Magazine also fits AR-18 and AR-180.

Check with your dealer or retailer for more info on the limited-time Load Up! promotion and be sure to visit for details on the company’s full line of modern sporting rifles and firearms.

For more information on the complete line of production AR15 style rifles and accessories, contact: Rock River Arms, 1042 Cleveland Rd, Colona, IL  61241.  Phone: (309) 792.5780   Fax: (309) 792.5781