RUAG Ammotec USA Hires Brian Smith as National Sales Director

Tampa, USA, October 17, 2018. RUAG Ammotec USA is pleased to announce the hiring of Brian Smith as National Sales Director. Brian brings over 25 years of vast outdoor industry sales experience and knowledge to his new role.

“This is a very exciting time for us with the rebranding of our NORMA line as well as the consolidation and streamlining of the rest of our other product lineup,” stated General Manager RUAG Ammotec USA, Paul Lemke. “Brian is perfectly positioned to lead our sales efforts and add continuity to our entire operation of service and deliveries.”

Smith founded Raghorn, Incorporated, one of the largest outdoor media sales and marketing companies in the Midwest where he held the position of CEO. During his tenure, he earned numerous national awards including a lifetime achievement award in recognition and appreciation of his pioneering body of excellent outdoor sales and communications work across multiple media platforms. In 2010 Brian took the position of Vice President of Sales and Marketing for Lightfield Ammunition Corporation. Through Smith’s leadership skills, supervision, new product innovation and introduction, he successfully rebranded and strengthened the Lightfield identity increasing sales and market share during his tenure.

“I am very pleased about my new position as National Sales Director for RUAG Ammotec USA,” said Smith. “I look forward to building upon the solid foundation which has established the RUAG line of products as a global leader in the ammunition industry. I am confident our team will move RUAG Ammotec USA into position as a superior line of ammunition across North America.”

More information about RUAG Ammotec USA and the family of brands is available at RUAG-

For more information, contact: Tim Brandt,

RUAG develops and markets internationally sought-after technology applications in the fields of aerospace, security and defence for use on land, in the air and in space. 57% of RUAG’s products and services are destined for the civil market and 43% for the military market. The Group is headquartered in Bern (Switzerland). It has production sites in Switzerland and in 13 other countries in Europe, the USA and Asia-Pacific. Around 8700 employees – of whom 430 are trainees – represent 48 nationalities and generate sales of some CHF 1.86 billion.

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. brings Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace and leverages European offerings known for precision, reliability and innovation. All of this is combined with disruptive U.S. components and technologies, know-how, sales and marketing insights and strategic partnerships. The result is world-class small arms ammunition solutions for use by sports shooters, hunters, law enforcers and warfighters in the U.S. and abroad. RUAG Ammotec markets commercial product offerings under the Norma, GECO, Swiss P and Inceptor brands.

RUAG Ammotec USA Inc. | 5402 E. Diana Street | Tampa, FL 33610 | USA |