SALT LIFE GRAND OPENING SET FOR MARCH 5 ON CHARLESTON’S FAMED KING STREET

Growing lifestle brand offers quality apparel, eyewear, accessories all to enhance your salt life experience

COLUMBUS, GA (February 27, 2020) – Salt Life, one of today’s leading lifestyle brands is proud to announce the opening of their latest brick and mortar store at 316 King St. Suite A, Charleston, South Carolina. The official opening date of the store will be March 2nd, and the “Grand Opening” event will take place on March 5th from 5:00 – 7:00 pm offering specials and more. Salt Life Team Members Anthony Osment, Dom Lomax, Kyle Busey, and Joey Taylor will be making appearances. The Charleston addition will be the brand’s ninth store to open, and the company plans to make the Salt Life brand even more accessible to consumers through the opening of multiple additional brick and mortar retail locations over the next several years.

Salt Life President Jeff Stillwell states, “Salt Life is growing and we could not be more thrilled to say that we are the proud tenants of 316 A King Street in Charleston.  Charleston’s King Street is a retail and cultural hub of this historic city and we feel that our popularity with the district residents is an obvious addition to our growing brick and mortar portfolio.  In 2019, South Carolina was one of our leading sales states and proved over and over again they are all about the Salt Life. Recently, we acquired the popular Coast brand and are experiencing growth with the South Carolina-based apparel.  We look forward to seeing you during and grand opening and beyond.”

Salt Life Retail Charleston, SC

316 King St. Suite A

Charleston, South Carolina 29401

Open Monday – Sunday, 10AM – 7PM

About Salt Life
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving, and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). The brand is visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing, and outdoors-related television shows, professional auto-racing events, and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores, and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West and Orlando, Florida; and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products.  The Company sells casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military.   The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at  www.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com.  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,300 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com