Salt Life Team Members Jimmy and Luiza Nelson, Nicole Spence, Bailey Scott, and Sarah Jarrett help preview the 2020 Fall and Holiday lines

COLUMBUS, Ga. (January 6, 2020) — Salt Life, one of today’s leading lifestyle brands will be showcasing its Fall/Holiday 2020 lines at this year’s Surf Expo in Orlando, Florida January 8-10th.  Salt Life will be located in booth #1029 in the N/S Concourse at the Orange County Convention Center. Team members Jimmy and Luiza Nelson, Nicole Spence, Bailey Scott, and Sarah Jarrett will be on hand at our booth.  For further information, please visit Salt Life and Surf Expo.

Salt Life President Jeff Stillwell states, “It is important to us at Salt Life to offer unprecedented quality and evolution in our products.  We are proud to be a leader in the lifestyle brand category.  We are experiencing huge growth today with our brick and mortar stores across the United States as well as record sales online.  We are excited to showcase our 2020 lines at Surf Expo 2020 and are looking forward to seeing you there.

The Salt Life brand strives to effortlessly combine function and fashion with an incredible fit tailored for the active lifestyle. With its relentless dedication to provide gear and designs that transcend, it has successfully evolved into a lifestyle brand with worldwide appeal. Whether it’s surfing, fishing, diving or simply enjoying a day at the beach, those who live and breathe the Salt Life have one thing in common – the ocean and all it has to offer!

Team Members info:

Capt. Jimmy Nelson – fishing/diving

Luiza Barros Nelson – fishing/diving

Nicole Spence  –  fishing

Bailey Scott  – fishing/diving/surfing

Sarah Jarrett  – fishing/diving

Check out new product here:

About Salt Life
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving, and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships ( The brand is visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing, and outdoors-related television shows, professional auto-racing events, and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores, and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West and Orlando, Florida; and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products.  The Company sells casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods, and outdoor retailers, independent and specialty stores, and the U.S. military.  

The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at,, and  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,300 people worldwide. Additional information about the Company is available at