Leading lifestyle brand anchors down in central Florida offering performance and casual apparel, headwear, accessories and much more Florida-based brand builds footprint across the U.S.

COLUMBUS, Ga. (Sept. 27, 2019) – Leading active lifestyle brand Salt Life is proud to announce the opening of its new store in Orlando, Florida at The Florida Mall at 8001 S Orange Blossom Trail, Orlando, Florida 32809. The Florida-based Salt Life brand is currently celebrating its 16th year of exceptional growth. For store and mall information, click here. For more information on the Salt Life brand, please visit

Salt Life’s newest location will have the largest selection of Salt Life merchandise in the Orlando market. It is the brand’s fourth location in the state of Florida and its first mall location. The ever-expanding, ocean-centric lifestyle brand continues to produce styles with the best functionality for men, ladies, and kids that live the watermen’s active lifestyle.

Salt Life Group President Jeff Stillwell added, “We love the new Orlando location, our first in a mall setting, and the growth our brand continues to enjoy in the Florida market.  Our brand was born in the Sunshine State and it continues to be at the heart of our business.  We hold several key Salt Life events in Orlando each year and we believe the new store will serve as a prime location for area visitors and locals to discover the brand and start living the Salt Life. ”

Complete store information:

Salt Life  – Now Open

8001 S Orange Blossom Trail

Orlando, FL 32809

(714) 361- 3822

About Salt Life:

Salt Life is an authentic and aspirational lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships. Learn more about Team Salt Life here. Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events and Salt Life’s popular YouTube channel.

From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California, Columbus, Georgia, and Daytona Beach, Tampa, and Orlando, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more here.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia and its distribution center is located in Fayetteville, North Carolina.

About Delta Apparel, Inc.:

Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products. The Company specializes in selling casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military. The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at,, and The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,300 people worldwide. Additional information about the Company is available at