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SALT LIFE PARTNERS WITH THE AMERICAN RED CROSS FOR BAHAMAS RELIEF T-SHIRT

SALT LIFE PARTNERS WITH THE AMERICAN RED CROSS FOR BAHAMAS RELIEF T-SHIRT

$14 from every t-shirt sold will be donated towards Red Cross Hurricane Dorian relief efforts

COLUMBUS, Ga. (Sept. 10, 2019) — Salt Life, one of today’s leading active lifestyle brands, has partnered with the American Red Cross for a one-of-a-kind t-shirt project benefitting the relief efforts for the Bahamas in the wake of Hurricane Dorian’s destruction. The Bahama’s Dawn short sleeve t-shirt is made from 100% preshrunk cotton for durability and a comfortable fit. It is also machine washable for easy care. Your donation enables the American Red Cross to respond to and help people recover from this disaster. To order your Bahama’s Dawn t-shirt in support of the hurricane relief in the Bahamas, click here

“Salt life is a lifestyle brand that holds all things beach and the water close to our heart.  Today, our hearts are breaking for our friends in the Bahamas and we want to engage our consumers, friends and partners to join us in raising funds through buying a special edition t-shirt with all proceeds benefitting our neighbor. We are honored to partner with the American Red Cross in our efforts. Godspeed Bahamas,” stated Jeff Stilwell, President of Salt Life. 

Salt Life will donate $14 to the American Red Cross for every Bahamas Dawn relief t-shirt sold between September 6, 2019 and October 31, 2019. This purchase is not tax deductible. This item is excluded from all discounts and promotions. Click here if you’d like to make an additional donation to help people affected by the hurricane.

The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by The American National Red Cross. For more information about the American Red Cross, please visit redcross.org.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

About Salt Life: 
Salt Life is an authentic and aspirational lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen and other ambassadors in the fishing, surfing, diving, rock, pop and country music worlds have an alliance with the brand through cross-marketing partnerships. Learn more about Team Salt Life here. Salt Life is the preferred lifestyle brand of outdoor and fishing legends like Peter Miller, Captain Jimmy Nelson, Luiza Barros, Captain Don Dingman, Erin Osborne and more. The brand is also visible in areas across the media, sports and popular culture landscapes, including music videos, national tour sponsorships, fishing and outdoors-related television shows, professional auto-racing events and Salt Life’s popular YouTube channel.

From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California, Columbus, Georgia, and Daytona Beach and Tampa, and Orlando, Florida. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago. The Salt Life brand is committed to supporting conservation efforts by contributing to various organizations through Salt Life Gives Back. Learn more here.

Salt Life, LLC is an operating subsidiary of Delta Apparel, Inc. (NYSE American: DLA). Salt Life’s corporate office is located in Columbus, Georgia and its distribution center is located in Fayetteville, North Carolina. 

About Delta Apparel, Inc.:
Delta Apparel, Inc., along with its operating subsidiaries, Salt Life, LLC, M. J. Soffe, LLC, and DTG2Go, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of core activewear and lifestyle apparel and related accessory products. The Company specializes in selling casual and athletic products through a variety of distribution channels and distribution tiers, including department stores, mid and mass channels, e-retailers, sporting goods and outdoor retailers, independent and specialty stores, and the U.S. military. The Company’s products are also made available direct-to-consumer at its branded retail stores and on its websites at www.saltlife.com, www.coastapparel.com, www.soffe.com and www.deltaapparel.com.  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,300 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.

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