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SALT LIFE SET TO “POP UP” IN FLORIDA, GEORGIA AND SOUTH CAROLINA IN THE NEXT FEW MONTHS

SALT LIFE SET TO “POP UP” IN FLORIDA, GEORGIA AND SOUTH CAROLINA IN THE NEXT FEW MONTHS

TWO NEW FULL-TIME RETAIL STORES SET TO OPEN IN FLORIDA

LEADING LIFESTYLE BRAND ANSWERS CONSUMERS CALL TO COME TO THEIR CITY FOR UNIQUE SHOPPING EXPERIENCE

COLUMBUS, GA. (JULY 31, 2020) — Salt Life, one of today’s leading lifestyle brands announces the addition of two new retail stores and a series of “pop up” stores set to open starting in early August in Florida, Georgia, and South Carolina.  The popular brand dedicated to living the Salt Life offers a wide range of top-quality apparel, performance optics, performance gear, and accessories.  Visit www.saltlife.com for more information. 

In August, Salt Life “pop up” stores will launch in Pooler (Savannah) and Woodstock, Georgia on August 2nd, with another one in mid-August in Myrtle Beach, South Carolina. Additionally, Salt Life will add two more permanent stores to their growing portfolio in Estero and Palm Beach Gardens, Florida in September and October respectively. 
 
Salt Life President Jeff Stillwell states, “We are all feeling the wave of uncertainty right now, but want to assure you that you, our customers, have proven over and over that they truly appreciate living the Salt Life. You are our heroes and we wouldn’t be able to make this exciting announcement about our continued growth without you.  With our “pop up” and latest retail stores set to launch next month, we are excited to bring you more of our top-quality apparel, performance, and high-definition optics, as well as, our many unique and fun accessories.  Come visit us soon and keep living that life on the water, by the water, or in that perfect state of mind.” 

SALT LIFE “POP UP” STORES: 

Sunday, August 2nd

200 Tanager Outlet Blvd

Suite 769

Pooler (Savannah), GA 31322

Set to open the week of the 2nd

10835 Kings Road

Suite 720

Myrtle Beach, SC 29572

Sunday, August 2nd

915 Ridge walk Pkwy

Suite D445

Woodstock, GA 30188

NEW RETAIL STORES TO OPEN: 

Set to open September

SALT LIFE OUTLET

10801 Corkscrew Rd. 

Suite 164

Estero, FL 33928

Set to open October

3101 PBG Blvd. 

Suite P-237

Palm Beach Gardens, FL 33410

About Salt Life
Salt Life is an authentic, aspirational, and lifestyle brand that embraces those who love the ocean, and everything associated with living the “Salt Life.” Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving, and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life.” Numerous professional athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, rock, pop, and country music worlds have an alliance with the brand through cross-marketing partnerships (https://www.saltlife.com/athletes/). 

The brand is visible in areas across the media, sports, and popular culture landscapes, including music videos, national tour sponsorships, fishing, and outdoors-related television shows, professional auto-racing events, and Salt Life’s popular YouTube channel. From its first merchandise offerings in 2006, Salt Life has grown with distribution in surf shops, specialty stores, department stores, and sporting goods retailers. Salt Life products are also available to consumers at www.saltlife.com and at Salt Life’s various branded retail stores, including locations in Huntington Beach and San Clemente, California; Daytona Beach, Tampa, Key West and Orlando, Florida; and Columbus, Georgia. The brand’s flagship store is located in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically-integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, COAST®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual andathletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.coastapparel.comwww.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.

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